January 30, 2011

Freebie Alert! Join the Club and Get Free Madeleine [til January 31, 2011 only!]

Have you previously signed up for the Alexandre VIP Club? If you miss the free coffee that comes with the registration, you have until tom to register and get a free Madeleine!

Just register at Club at this link

Easy steps:

1. Sign up.

2. Print out the email.

3. Present at Megamall or the Fort store.

4. Enjoy your free Madeleine! 

For those who are curious what madeleine is - it is a soft, French cookies; but I have consulted the Food Dictionary for better definition.

[MAD-l-ihn, mad-LEHN]
A small, feather-light, spongy cake that is eaten like a cookie, often dipped in coffee or tea. Madeleines are baked in a special pan with scallop-shell indentations; the finished cakes take the form of the shell. 

In his landmark novel Remembrance of Things Past , French novelist Marcel Proust immortalized the madeleine when he wrote, "I raised to my lips a spoonful of the cake . . . a shudder ran through my whole body and I stopped, intent upon the extraordinary changes that were taking place." Sounds as though he rather liked it.

© Copyright Barron's Educational Services, Inc. 1995 based on THE FOOD LOVER'S COMPANION, 2nd edition, by Sharon Tyler Herbst.

So enjoy your Madeleines and don't forget to share this info, you have until tom to claim those precious cookies!