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January 24, 2013

Calling For WorldWide Entries: Electrolux Design Lab 2013

Everyone dreams of a nice home with innovative, high-technology products and maximized use of space. I dream of that too.

I am surprised to find out these innovations - floating air cleaner, Aeroball, the stain tackling, Portable Spot Cleaner, and a portable heating and cooking device, The Snail. Interesting, right? Innovation and its products excite me.

 Aeroball


 Portable Spot Cleaner


The Snail



These are all products of Electrolux Design Lab and on its 11th year, it is back with the theme Urban Living. 

How does Electrolux Design Lab works?

It calls for students worldwide to compete in the six-month paid internship and prize money by submitting ideas that is set to shape the future. I wish I were still a student!

Click Read More to know more about the details..



This year, the theme is influenced by growth of urbanization where space is becoming limited because of growing population. The challenge and question is, what role does design play to ensure that we are equipped and prepared for this social adaptation?

The themes are as follows:

Social cooking
Natural air
Effortless cleaning



The Competition: Key Developments for Design Lab 2013

Taking concepts from further afield:
The entry can be a product, accessory, consumable or service, to allow design students from different fields in finding innovative design solutions for future households.

Online competition hub:
To allow exposure, the best entries will be published online for promotion in social media.

The concept development process:
The competition divides the design process into stages, allowing the applicants to concentrate on differentareas throughout the process. The first focus is on creating the concept, leading through to the visual presentation and technical specifications, allowing the top submissions to continue development during the competition.

Feedback from Electrolux professionals:

This sounds like a very competitive contest as only the best entrants are given access to the next round and go forward in the competition. Electrolux professionals will be part of the selection process and they will choose the best submissions and engage themselves in the competition by giving feedback and encouragement to the entrants.

The Final Stage

There would be 8 finalists who will be invited to participate in a concluding event, where they will present their entries to a jury of world renowned professionals. The jury will consider entries based on intuitive design, innovation and consumer insight.

The Prizes

The first prize of a six-month paid internship at an Electrolux global design centre and 5,000 Euros. A second prize of 3,000 Euros and third prize of 2,000 Euros are also available and the public favourite chosen by online votes will be awarded with 1, 000 Euros.

Mark the Date!

Deadline for submission of entries: March 15, 2013.



Sounds like an exciting contest. Much bigger than the science project. Do you have any interesting innovation in mind? 


Design Lab blog: electrolux.com/electroluxdesignlab

Twitter: twitter.com/ElectroluxPH

Flickr: flickr.com/photos/electrolux-design-lab

Pinterest: pinterest.com/electrolux

Instagram: Instagram.com/electrolux





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If you are reading this post somewhere, it is originally written by Ruth and published in www.ruthilicious.blogspot.com.