June 10, 2013

Freeway Launches Freeway x Lucio San Pedro National Artist Collection

I am loving the Freeway Clothing Store more and more as it pays tribute to another National Artist.

Weeks before the actual event, Freeway Online in Facebook hold a series of contests and gave away a Botong Francisco watch to lucky likers who answered the questions correctly. I was itching to join as I already know the answers to most of the questions (having received the invite for the event), but I just let the likers answer the question. I love that it allows the readers to research deeper about our national artists - something that I never get the chance to do on a normal day.

On Twitter, Freeway even gave away passes to the exclusive FreewayxLucioSanPedro launch (plus Botong Francisco watch and Lucio San Pedro memorabilia - how awesome!). I love that Freeway allows followers to be part of an event and witness how they give honor to a National Artist. I have friends who would have loved to be my precious plus ones during events, but because most of the invites are by-invite only, I cannot grant them the wish and play the fairy godmother.

Interestingly, I have a friend who I was able to bring during the event - he is a lomography hobbyist and he covered for Juan Manila. I am soo excited to see the pictures through lomo lens!

But who really is Lucio San Pedro? He is a National Artist for Music proclaimed in 1991. His most popular work is the lullaby, Sa Ugoy ng Duyan (which still gives me goosebumps everytime I hear the song. Brilliant!). He made it together with another National Artist, Levi Celerio (which Freeway also featured in their collection - read here). Another popular work is the Lahing Kayumanggi.  He composed many different types of music including symphonic, band, vocal, choral, theater, chamber and movie, all which boasts Filipino pride and soul.

Click Read More to know more about the maestro and the Freeway collection..

He has strong musical influences, and even at young age, he is already composing music for the church. He studied in New York as a scholar, and taught music to universities and conservatories in the Philippines.

The event started with a video presentation about the life and works of Lucio San Pedro, followed with a serenade from the high school students ARS Noveau Chorale of Angono Rizal Lead School for the Arts - hometown of Sir Lucio San Pedro.

Ms. Rachel Alejandro also did a medley of Sir Lucio's amazing works.
She was also the host for the night - and she was wearing a 
very pretty FreewayxLucioSanPedro dress!

There is no better way to get to know the maestro but by speaking with his relatives. Joining the talk were Kristy San Pedro Salita, Rhodora San Pedro delos Santos,  Alberto delos Santos and Professor Gabby San Pedro Rojas. 

I was itching to see the collection through a fashion show; however there was none that night. So we took the time to do our own fashion show and checked out The Row to see the collection:

I love that the collection is wearable for both 
work or casual days. 

The fabric and colors are well-chosen.

The cuts and curves are modern yet classic.

The lyrics of the songs are hand-written in 
different parts and pieces of the clothes
giving it a unique accent.

The inspiration is floral and embroidery

Each collection has a unique characteristic. 

In line with the launch of the Freeway x San Pedro Collection which also marks Maestro Lucio San Pedro's 100th birth anniversary, Freeway also salutes the winners of the Art Bag Design Contest. I personally loooove the winning designs! 

Congratulations to  Fiestas in the Philippines by Kevin Roque 
and Ang Huling Babaylan by Christine Sioco!

Imagine their designs are now carried and sold in all Freeway stores!

My goal is to get a piece of each National Artist Collection. Inspired by the beautiful pieces, I wore my Levi Celerio NACS skirt - and you bet, everyone in the office love it. 

And look what our friends from Freeway has given us for memorabilia!
Awesome! I love 'em! They do know what I like! Big thank you!

Congratulations again to Freeway for the successful Freeway x San Pedro launch!

For the #ootd shot.. here's my pic with my friend taken
by John of

See his lomo pics and read about his coverage here. 

Thanks again Freeway for the awesome event and wonderful collection!

To see more of the collection, check out

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