ruthdelacruz

September 30, 2013

Toby's Sports Store: It Starts Here Campaign x New Brand Ambassadors

A sports store is probably the store I least visited whenever I am in the mall. But I think I would need to go visit more sports stores if I wanted to really be serious about being fit and healthy.

Toby's Sports Store is one of the popular stores in our country and it is surprising to know that Toby's has been in the industry for 35 years! Amazing right? What is more amazing to know, the store started as a toy store in Greenhills. The most amazing thing for me is actually meeting the guy who is the inspiration of Toby's Store - sir Toby Claudio. 


Pardon the effects. Blame the lighting of the event ;)




“It Starts Here” is Toby’s Sports’ latest campaign, instilling that the first step in achieving greater heights is commitment. This is how the brand sees itself through the years: committed to its purpose of helping every Filipino live their best through sports and an active lifestyle.

Click Read More to know more about the It Starts Here campaign..



I love the campaign as it is true to not just about being active on sports. It can be used to any aspect of your life - if you want change, you should start change.

To make more people relate to the campaign, Toby's tapped country's top athletes who best epitomizes the It Starts Here campaign.

PBA all-star James Yap, volleyball champion Michele Gumabao, and Azkals star goalkeeper Neil Etheridge. The three athletes each exhibit what it is like to have a burning passion for sports, be motivated to reach greatness, and prove that excellence can be fulfilled.


I am not the most sporty person in the world - the only sports I know is chess. If you call that a sports, physical sport. But I can relate to Michele and James' stories about perseverance and discipline.

Michele shared that she was once a bench player - but she stayed patient and focused - showing her dedication until she receives his coach's trust and she became good at what she does passionately.

Isn't she pretty? She is very articulate and smart too. 
She is the perfect woman ambassador of the brand. 


As for James, we are all witnesses at how James rise as one of the best PBA Players in the country today. He is ten-time PBA All-star and two-time Most Valuable Player. It is true discipline, hard-work and passion that make him who he is today. It is not all about the celebrity status and popularity - I think that even adds to the pressure of proving yourself and your worth (?).


Azkals star goalkeeper Neil Etheridge was not in the event but sports history tells us how Neil shines as a hero during crucial games.


Good job for Toby's Sports for supporting our athletes and bringing quality gears for the sports lovers. Since I want to change lifestyles and be more fit - I may start frequenting the store and that may probably give me reason to shop some more.


Toby’s Sports: It Starts Here

Passion. Excellence. Greatness. Whatever drives you, inspires you, moves you, it starts here at Toby’s Sports. The country’s leading sports retailer offers the best selection of footwear, apparel, and equipment housed under the widest branch network in the Philippines. It has 50 stores nationwide, covers 56 sports, and carries nearly 500 brand.

www.tobys.com
www.facebook.com/Tobyssportsstore



What do you think of the campaign?
What one change that you want to start?




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If you are reading this post somewhere, it is originally written by Ruth and published in www.ruthilicious.blogspot.com.