ruthdelacruz

March 12, 2014

The Great British Invasion by Lee Cooper

When my friend told me there was a Great British Invasion and I was invited to witness it, my heart did somersaults and excitement rushed in my veins thinking of the great UK brand that has come in Manila who sponsored the major event.



Lee Cooper. the foremost European brand in denim, made its way to Manila on August 2012 and has rocked and rolled the Philippine fashion industry with their sophisticated, stylish and exciting designs.

Unfortunately, I missed the event as I was nursing a fever. But I only needed to check instagram to see the invasion.

A UK inspired booth was set up at the Bonifacio High Street from March 7 – 9, 2014 showcasing the best of Lee Cooper’s denim collection. The booth was designed with iconic structures from London
having a bricked wall background, a miniature London Tower, a park bench beside a red telephone
booth proto-type and two stunning real-life Royal Guards. It is as if my eyes were fooling me, as I scrolled and checked the pictures in the #LeeCooperPH #LeeCooperPhilippines #LeeCooper hashtags. Are those pictures really taken in Manila?

Click Read More to know more about the Great British Invasion and Lee Cooper's new collection..





H.E. Asif Anwar Ahmad, British Ambassador to the Philippines


Famous personalities such as British Ambassador to the Philippines, H.E. Asif Anwar Ahmad and actor Eri Neeman visited and had their photos taken at the booth. We, Filipinos, wouldn't miss a chance for a rare opportunity to have a good picture with a UK setting - and a contest was ran online for the wackiest and most impressive picture taken in the Lee Cooper booth.

(L-R) (Standing in front) Bernie Reyes, Brand Manger (seated in front, second lady) 
Vivian Caparas, Marketing Manager  (standing on the right) Mr. Andrew So, President


What is an invasion, without the march and parade of models wearing the latest collection from the British Carnival and British Seaside collection. The British Carnival inspired denims and tops that were flaunted on the runway during the Great British Festival Fashion Show, were of grunge marine feel fused with preppy edge incorporated with Brighton backdrop and Lee Cooper heritage.












See more of the collection:



Have you witnessed the Great British Invasion?





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If you are reading this post somewhere, it is originally written by Ruth and published in www.ruthdelacruz.com.