May 1, 2014

Save the Date: Make Your Own Havaianas 2014

My friends from Brazil do know what to give their Filipino friends (a pair of Havaianas!). It is just too bad I cannot experience the sights and sounds of Brazil (just yet!).

We all dream of it! Lucky are my two friends (and former co-workers - Hello Kae & Ton!!) who got the chance to experience the streets of Brazil this summer (they were sent there for a training for 3 weeks! Lucky, lucky souls!). Guess what everyone asked them to bring home? Havaianas!!!

Oh Brazil! Known for the samba and the most decorated national football team in the world, and home of the biggest and most festive street party in the world, Brazil is a cultural melting pot of ethnicities that has cultivated a very colorful and lively street culture.

To quote Vogue, “Brazilians have the ability to make a party out of nothing, and then make it the most exciting night you’ve ever had.”

While I only get to experience the fun, colorful party through the movie Rio (thank you Blu and Jewel!), Havaianas brings Brazil to the Philippines through Make Your Own Havaianas 2014. As the summer season hits full throttle, it’s that special time of the year when Havaianas gives us the creative license to decorate this season’s must-have accessory—flip-flops.

In its ninth year, Make Your Own Havaianas returns to its Brazilian roots (can you believe it, it has been 9 years!). After all, flip-flops were made to perfectly complement the Brazilian vibrant lifestyle: vivacious, expressive, adventurous, and always the life of the party.

Click Read More to get the deets of Make Your Own Havaianas 2014!

The thrill in this full-customization event comes in the ability to mix and match everything: from the soles and the straps, to color combinations inspired by street art, and to the fun limited edition pins – all exhibiting Brazil.

Inspired by a 200-year old tradition from Brazil, this year’s commemorative pair features colorful Bonfim wish ribbons that are worn for good luck. The print wishes every wearer Alegria, Diversao, Empolgacao, Euforia, and Felicidade or Joy, Amusement, Excitement, Euphoria and Bliss – true to the Havaianas always summer spirit.

Make Your Own Havaianas is the ultimate activity for self-expression and Havaianas encourages everyone to be as daring as the Brazilians when customizing their flip-flops. Brand Development Group Director Ammiel De Leon said, “Think of how the Brazilians would do it—always bold and fun in style and a natural stand out.”

“Brazilian culture is all about self expression, and not being ashamed of how vividly you express it.” Anne Gonzalez, Terry SA Managing Director said.

Make Your Own Havaianas 2014 
Glorietta Activity Center from May 8 (Thursday) to May 11 (Sunday), 2014 
open from 10:00 AM to 9:00 PM on weekdays,
and 10:00 AM to 10:00 PM on weekends. 
There will be no entrance fee so everyone is welcome to customize their own Havaianas and celebrate the streets of Brazil.

Havaianas dare you to come in your most festive summer attires and allow the Brazilian roots of Havaianas to unleash the creativity in you. See you! Who is excited?! :)

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