ruthdelacruz

May 27, 2014

World Without Strangers

I love that more people are encouraging more people to travel. One of the greatest lessons traveling has thought me is acceptance to other people's culture, race, religion and language. Diversity has a deeper meaning. I was lucky that I got to experience a really awesome and once in a lifetime opportunity of living with 9 other (awesome) people from different parts of the globe in another country. 


Unfortunately, not a lot of people are given a chance to explore the world, learn from travel experience and understand other culture.  A world without strangers is an ideal world where people are not divided by race, class, religion or culture. It is a world where everyone welcomes each other as if they are friends or family. This is what Giordano Philippines stands for, and it longs to do so by developing apparel for everyone regardless of ethnicity, nationality or culture. 

In celebration of its 25th anniversary in the country, Giordano Philippines invites everyone to join them in this quest for a World Without Strangers (WWS), beginning with the WWS photo booth which will run in selected malls all over the country from May 16 to June 1, 2014. 



Catch the WWS photo booth at Trinoma (May 23), SM Megamall (May 24), Alabang Town Center (May 25), Ayala Cebu (May 30) and SM Davao (June 1). The first leg of the campaign took place at the SM Mall of Asia (May 16), Glorietta (May 17) and SM Pampanga (May 18). 

Be an ambassador of this campaign. Visit the photo booth  and sign a consent allowing Giordano Philippines to use your photos on social media and other Giordano marketing collaterals. You will get to bring home their own copy of the photo. 

“The Giordano brand and apparel have always appealed to anyone – from those who shop in Dubai’s glitzy malls to the laidback college kids in Sydney, Australia. Our timeless style and quality materials bring together people of different cultures and backgrounds,” said Beatrice Lim, Giordano Philippines’ VP for Marketing. 

“Here in the Philippines people still come from different divides, and through this campaign we hope to break that. We want to show everyone that we can live in a world without strangers,” she said. 



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