This is OREO’s first-ever global movie partnership and with it is the release of the cookie brand’s limited edition Transformers-themed OREO cookies and packaging.
Click Read More to read more of the OREO's two new flavors and new Transformers' TVC..
OREO x TRANSFORMERS PARTNERSHIP
Covering over 35 countries, including the Philippines, this first-ever global movie partnership includes a global TV spot directed by Bay, Hasbro’s iconic Transformers brand-themed OREO cookies and packaging, point-of-sale activations as well as digital and social media efforts.
“We’re very excited about this partnership as we’re bringing two iconic brands together in a big way around the world,” said Juni Corleto, Category Marketing Manager for Snacks at Mondelez Philippines. “The play value and optimistic view of the world that are inherent to the OREO brand fit perfectly into the environment of Transformers. We cannot wait to showcase all of the marketing support that’s sure to surprise and delight consumers everywhere."
Yes, Grimlock was invited!
The TV campaign will bring the OREO brand into the world of Transformers. Directed by Michael Bay, in collaboration with ad agency The Martin Agency, the spot shows how an OREO cookie provides a moment of support as the giant Transformers robot carries on in the fight for good. Titled “Little Help,” the spot will air in over 15 markets, including the Philippines.
This is to remind me to always bring OREO wherever I go, just in case
I get to meet Optimus Prime ;)
OREO's TWO NEW FLAVORS
OREO Prime Berry Creme (Blueberry Ice Cream Flavor)
The blue ice cream color looks so neat! I love the citrus kick in the bite!
OREO Action Fruit Creme (Orange Ice Cream Flavor)
As expected, the creme is creamy and smooth. It reminds me of the orange-flavoured
chocolates I had when I was younger.
JOIN THE OREO x TRANSFORMERS CONTEST
It is all Transformers for OREO! When you buy a 9-pack OREO Original or Chocolate Creme, you also get 6 FREE Transformers: Age of Extinction mini stickers plus a special secret code that you can use at the OREO website. Simply download the OREO Twist, Lick and Dunk app and join the OREO Transformers 4 digital contest and get a chance to win some exciting merchandise. I heard that they are flying a family of 4 to Universal Studios in Hollywood!
DIY OREO DESSERT
I thought I would share this DIY OREO Dessert which I find the perfect and creative way to share your OREO! I got the inspiration from the Dessert Table set-up by OREO during the Transformers 4: Age of Extinction launch.
What you will need?
- Colorful OREO Cookies
- Candy plastic bags
- Wire twists
1. Carefully pierce OREO cookie with a stick
2. Cover it with clear candy plastic
3. Seal it using wire twists
4. Tadah! Cute right? You make a bouquet and share it
with your friends (or Dad, this Father's Day!)
Awesome? Here are more fun OREO cupcakes and cakes provided to us by the Mondelez Group during the launch! Yum! Mondelez Philippines, Inc. (MPI) is part of the Mondelēz International family of Companies. Celebrating its 51 years in the Philippines, MPI has been creating delicious moments of joy for generations of Filipinos through its brands which include Oreo, Tang, Eden, Cheez Whiz, Toblerone, Tiger Energy, Cadbury Dairy Milk and Halls. The Company also creates joy through its delicious workplace, its business relationships and its programs that protect the wellbeing of our planet (now, I feel like I want to work for this company ;))
The two new OREO flavors are as fun to eat with the signature, TWIST, LICK and DUNK moves.
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