November 19, 2014

World Toilet Day 2014

Toilet is my next favorite place in the world next to my bedroom. It is where I first go to the moment I wake up and landed from the plane (look, I even made a blog about different airport's toilets!). A clean and decent toilet is one of my considerations whenever I book a hotel.

But the sad reality, 2.5 billion people across the globe do not have access to clean, functional toilets. 

Today, I joined Unilever Philippines, through its leading toilet-cleaner brand, Domex, and its partners in celebrating the World Toilet Day 2014 at the Baseco Compound in Tondo, Manila by announcing the success of their One Million Clean Toilets Movement. 

The event is observed annually on November 19th which aims to put spotlight on the figure and population who do not have access to clean toilet and with half - 1.1 billion people practice oen defecation which exposes them to diseases. 

I live in Manila, but it was my first time in Tondo - and I am glad to see a functional community. My PR friends told me that years ago, the place was dark and full of garbage. It just goes to show that future is bright after all.

Click Read More to know more about World Toilet Day..
The event was hosted by Delamar and attended by friends from Unicef, Unilever and Sige Moms, Christine Bersola and Barbie Almabis, and of course, Vice Mayor, Isko Moreno. Sir Sam Treglown of Unicef shared that one time, he was stuck in traffic in Manila, he saw a woman relieved herself in the gutter next to the street. She had put cardboard around her to conceal herself. It shows they are still conscious of it, the painful fact remains that they are still millions who have no access to clean toilet, and have to do open defecation.


When Vice Mayor Isko Moreno came up on stage, everyone listened attentively to his stories. It was my first time to hear him talk in a public gathering and I was charmed! He has a charismatic way of relating to people with his language, action and the way he looked at his audience. It probably helped that he came from the same situation as most of the people in Baseco, but it is his awareness to issues like Ebola and cultural differences made his short talk so powerful that afternoon. I was actually impressed when I found out he came straight from the airport as he is taking classes in Harvard University. 

Vice Mayor stressed that a simple task like cleaning and maintaining a healthy toilet is important because it would keep us from infectious diseases - and if we stay healthy, there would be less expenses in the family. 

Barbie and Christine showed how easy it is to clean the toilet with Domex

The best news of all, the One Million Clean Toilets Movement which was headed by United Nations Children's Fund, Philippine Public Health Administration, city government of Manila and Pilipinas Shell Petroleum Corporation has garnered a total of 1,278,038 pledges nationwide exceeding its target set a year ago.

In November 2013, the movement was launched to advocate disease prevention through improved toilet sanitation. By pledging support for the movement via social media, homeowners agreed to maintain their own clean, safe and hygienic bathrooms. For every pledge received, Domex donated Php5 to Unicef's Sanitation Program, a global fund aimed towards improving access to basic sanitation in deprived areas around the world, including Philippines. 

This year, we ask you to watch this video entitled Fiesta.
The “Fiesta” video contributes to the efforts of Domex’s One Million Clean Toilets Movement. Each unique view translates into a pledge for the advocacy campaign.  For every pledge received, Domex will donate P5 to UNICEF’s sanitation program,

Share the love please, and help maintain a clean toilet :)


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