Ten years ago, a simple conversation by a Father-Son duo Ton and Jordy Cobelens about the popularity of oversized watches translated into a worldwide trend.
TW Steel celebrated its 10th year anniversary via an intimate lunch in New World Hotel last Tuesday. The event showcased the new and iconic TW Steel watches as adorned by celebrities, watch lovers and gamers who love oversized watches and bold statements.
TW Steel reached the Philippine shores in 2008 with the opening of the first store in the Podium Mall. After 6 years, the brand now has 7 stand-alone TW Steel boutiques and over 30 multi-brand stores carrying TW Steel.
The brand has collaborated with global ambassadors such as former Formula One British Driver David Coulthard, American singer, composer and TV personality Kelly Rowland, Italian professional motorcycle racer and multiply MotoGP World Champion Valentino Rossi and international DJ/Producer Mitchel Niemeyer.
In the Philippines, celebrities like Marvin Agustin, Coach Rio dela Cruz, Venus Raj, and Chieffy Caligdong have worked with TW Steel for the launch of the Pilot Collection in 2013.
In 2014, Nico Bolzico James Younghusband and Sebastian Ripoli were the leading personalities for introduction of Slim Line Collection.
To celebrate TW Steel's 10th Anniversary, it unveiled the limited edition, Apex Canteen with only 200 pieces made and 15 pieces available in the Philippines.
Can you feel me salivating over this watch?
It best represents the TW Steel watch style : Swiss Made house an ETA 7750 Valjoux Chronograph Automatic movement with sapphire crystal. It has a black embossed dial with month and date display. Each Apex sports an opulent real crocodile leather brown strap and is 10 ATM waterproof.
I love how it feels dressy despite being oversized.
And this is the Diamond Apex.
It looks like a sleeping beauty resting peacefully in a box. And she knows she is pretty.
Pic grabbed from Anagon
There's only one piece of the Diamond Apex crafted to commemorate the TW Steel's 10th Anniversary. Nope, it is not for bidding or for sale :)
Do you want to own a TW Steel Watch?
I personally think that it is an investment to get a good oversized watch. I might get myself a TW Steel wattch :) For those who want to make a big statement, join the Photography Contest.
The contest is open to public of at least 18 years of age and resident of Philippines.
Two categories to join: Lifestyle or Product Shot.
Winner of each category will win Php50,000 and a TW Steel Watch.
Special prizes will be given to the top 10 finalists per category.
Now, here's my take at making a statement.
I always go for simple things and less clutter. I used to worship dress watches but lately, I am loving the feel of oversized and manly watches. One always has to wear something that makes a statement. Never mind the rules.
TW Steel is available at the TW Steel Boutiques (The Podium, Shangrila Plaza, SM Mega Fashion Hall, SM Aura Premier, Century City Mall and SM City North EDSA), Lucerne, Chronos, Swissgear, Wristpod, Adora and Le Temps (New Port Mall).
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