My social media feed is all about the shades of green and blue as friends flood their walls with stories of summer and the sea. I chose to postpone all my travel plans to May and maybe June because of personal and family matters I need to attend to.
Thankfully, Johnnie (yes, Johnnie Walker) inspires Filipinos to celebrate and enjoy summer wherever they may be with the #JohnnieSummer campaign.
Disclaimer: I am not an alcohol drinker. You can say I am a social drinker. I can down one bottle when the situation calls for. I know my alcohol and spirits - and I can even throw bottles and flairtending. :
This campaign is for Filipinos who wish to spend their vacation with their love ones - be it at home or outside (literally) their houses. The reality is, not anyone can just leave their job to book a vacation and snap beautiful pictures of peace and serenity away from the city.
JOHNNIE WALKER, the world’s #1 Scotch Whisky brand, inspires Filipinos to make this summer their most memorable one with its #JohnnieSummer campaign. Indeed, our pal JOHNNIE WALKER is bringing summer to the city with a surprise stunt that had unsuspecting office and mall goers in for a treat. With a push of a button, the elevator doors opened to reveal a summer party complete with dance music, beach balls, and the red hot Johnnie Walker Squad.
How fun is that?!
“We wanted to inspire Filipinos to celebrate and enjoy summer, wherever they may be. With JOHNNIE WALKER, being stuck in the city doesn’t mean you have to be exempt from all the fun—and that’s what inspired us to do our summer stunt and bring the summer joy to office workers,” shares Cesar Gangoso, Marketing Director of Diageo Philippines. “Whether you’re sharing a bottle of whisky at home or on vacation, it doesn’t matter because it’s the memories with your friends and families that count.”
Joining you on this #JohnnieSummer, is the new Johnnie Walker Red Label Shot and Chase.
JOHNNIE WALKER RED LABEL SHOT AND CHASE
JOHNNIE WALKER introduces the new JOHNNIE WALKER Red Label serve to help keep you refreshed all season long. Taken best with ice cold clear soda, let the shot and chase ritual be your new companion this summer.
JOHNNIE WALKER BLACK LABEL WITH SODA OR GINGERALE MIXER
A twist to an old favorite: Mix Johnnie Walker Black Label with some ginger ale and ice for a zesty, refreshing drink to share among the best of company. Johnnie Ginger is quick and easy to create for your summer get-togethers.
How would you react when you meet Johnnie Walker in the elevator?
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