After a month long campaign, the votes are all in.
.. and the winne of the M&M’S® 2016 Campaign is M&M’S® Red.
Congratulations team #MMSRed!
Based on M&M's ® Philippines; official tally as of May 20, the Red character was the top choice of M&Ms fans, garnering 10,243 posts or 47% of the total votes. This "Candydate"; is personified by a tough and brave chief who believes in the importance of rules and being on time. This leader is also quick on his feet and can easily adapt to stressful situations.
The 2nd place goes to the charismatic and inspirational M&M’S® Green which received 6,972 or 32% of the votes. Leaders that go under this category are those who are charismatic, inspirational, and set a good example for their team. Thank you to everyone who supported and voted for #MMSGreen!
While the friendly, down-to-earth and service-oriented M&M’S® Yellow gets the 3rd spot with 4,547 or 21% of the votes. Yellow represents friendly individuals who prefer a casual, down-to- earth, and service-oriented style of leadership.
The campaign generated 21,762 valid entries among more than 30,000 responses across Facebook, Twitter, and Instagram. But the M&M's ® candy-dates aren’t the only winners as twenty voters also won PHP 5,000 and 50 winners won M&M's ® merchandise.
“We’re very happy with the vote participation for the Vote M&M's ® 2016 campaign and we’d like to thank everyone for supporting Red, Yellow and Green as they went around Metro Manila rallying for your votes,” said Henry Azcarraga, Mars Chocolate, Southeast Asia Country Director. “This campaign was not only a lot of fun, which is what M&M’S® is all about, but it was also very timely and a great way for more people to meet and interact with the much loved M&M's ® Characters.”
I truly had fun campaigning for #MMSGreen and I am happy to have her on the second spot. It was amazing to know all the M&M's characters :)
Green Team will soon draw the winners from our special contest that we hosted for #MMSGreen. Keep following!
Follow M&M's Philippines for more updates and promos.
Enter your email address: