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ruthdelacruz

Travel and Lifestyle Blog by Ruth dela Cruz. A blogger based in Manila, Philippines.

Snaps @ruthilicious

May 26, 2017

SM World of Beauty

SM World of Beauty


Just like any other girl, I get excited over makeup. I love them colors and different shades. I love looking at and buying makeup whenever I visit other countries; or whenever I have the time to browse online stores. 



The good news, we no longer need to travel the world or worry about excess luggage, or unreasonable custom fees as more and more international makeup brands are now available in Manila.  The World of Beauty at The SM Store Beauty Section in SM Aura Premier got everything we need and I got all excited to play with palettes and liners again. 


SM World of Beauty
SM World of Beauty

It was like traveling around the world as different makeup brands glammed up their booths with different flags representing each brand's origin. To make it more exciting, they prepared exciting games for guests. I was pretty competitive to win prizes!

Makeup brands like Cover Girl, Maybelline and In2It challenged us to memory and matching games. 

SM World of Beauty
SM World of Beauty
SM World of Beauty

Loreal glammed me up for the night and even gave me a sweet package which contains Loreal's products! I am interested in buying the Loreal PhotoReady Foundation :D Currently using Loreal True Match but I think this one works better for me. 


SM World of Beauty
SM World of Beauty

SM Beauty has makeup, tools, makeup removers and even nail polishes to help us achieve different looks perfect for insta-worthy photos everytime we travel. 

Be A Chic Asian 

Be your own Song Hye Koh and learn how to perfect straight eyebrows and dewy looks with these time-tested Asian favorites.  







Get The Trendy Western Urban Look 

Hollywood glam is always chic and red-carpet ready so make sure the steps of how to achieve this look are in your arsenal so that you’re always ready for a special night out. 





Achieve The Filipina Glow 

Dare to bare it all and embrace the true beauty of your skin! Perfecting the Filipina glow is something we want you to be proud of. 




Don The  Classic Euro Look 

Elegance and sophistication never goes out of style. For a fool-proof, beauty addict-approved look, why not try a classic European twist?  





I got tons of samples from different partner brands! Here I am unboxing some of them. I especially love the Hask Hair Care products and Burt's Bees Lipsticks! 

SM World of Beauty

Shout out to these brands! Maybelline, Covergirl, Revlon, Max Factor, NYX, In2IT, BYS, VMV, Jordana, Jazzy, Loreal, Catrice, Essence, Flormar, Makeup Factory, Ever Bilena, FS Makeup, Happy Skin, Shawill Cosmetics and Cutex!

Will feature more of these brands here, keep following!


Shop at SM Beauty and present your SM Advantage Card for more discounts!

Follow @smbeautyph 





Check out other VIP events here. 




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