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ruthdelacruz | Travel and Lifestyle Blog

The internet knew her as @ruthilicious. Ruth dela Cruz is a lifestyle blogger from Manila, Philippines. She loves writing about her travels. Drop her a note at admin@ruthdelacruz.com.

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November 21, 2017

#IAMDIFFERENT : Penshoppe's Anti-Bullying Campaign

It is sad that at this age, people still experience being bullied, isolated and mocked - just because they chose to be themselves and be different. Bullying is no longer confined in the walls of classrooms - it is in the walls of one's social media newsfeed. 

Penshoppe, a local retail brand in the Philippines empowers the youth to celebrate their uniqueness through its #IamDifferent Campaign. 



#IAMDIFFERENT : Penshoppe's Anti-Bullying Campaign

With the help of international brand ambassadors Bella Hadid, Lucky Blue Smith, Kaia Gerber, and Sandara Park among many other big names, Penshoppe brings its focus to the widespread issue of bullying plaguing the Filipino youth. This campaign presents a timely opportunity for everyone to start talking about the pressing issue of bullying in the country. A study reports that 1 out 2 Filipino students have experienced or witnessed bullying in their schools. It has also taken a new form especially with the advent of social media as it provides a more convenient avenue to spread hate and thrive on people’s insecurities. 

#IAMDIFFERENT : Penshoppe's Anti-Bullying Campaign


At the core of this campaign is Penshoppe’s newest collection of tees and caps which are emblazoned with the campaign statements “I Am Different” and “Different is good”. Each t-shirt from the limited edition #IAmDifferent collection features construction from luxe fabric and with a special identifier: a unique serial number.


#IAMDIFFERENT : Penshoppe's Anti-Bullying Campaign

As the brand’s first public CSR project, #IAmDifferent aims to form a movement to inspire everyone to embrace who they are despite what other people may think. 

“Being different is something to celebrate and be proud of, that’s why Penshoppe is truly committed to empowering the youth to embrace their individuality”, says Jeff Bascon, Penshoppe’s brand director.

Proceeds from the #IAmDifferent collection will benefit development of a module that discourages bullying and encourages acceptance in public school children, in partnership with Teach For The Philippines. 

#IAMDIFFERENT : Penshoppe's Anti-Bullying Campaign

Visit www.penshoppe.com to know more about the campaign. 
Wear your individuality proud!