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ruthdelacruz | Travel and Lifestyle Blog

The internet knew her as @ruthilicious. Ruth dela Cruz is a lifestyle blogger from Manila, Philippines. She loves writing about her travels. Drop her a note at admin@ruthdelacruz.com.

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January 10, 2018

Never Go Hungry: Grab-a-Fitbar When Stuck in Traffic


I am back in Manila from the Greek Winter Holiday!
(follow #ruthgoestogreece on Instagram for photos) 😁

Back to reality of battling with traffic. I think I have developed a trauma whenever I get stuck in traffic. My daily commutes would take me around one to two (or more) hours. Oftentimes, I would ask the driver to take a quick stop for me to pee or swing by the nearest fastfood chain for a drive-tru. 

Thankfully, Fitbar and Grab team have partnered for the project called the "Grab-A-Fitbar" where they aim to reach 100,000 Metro Manila passengers.




Inspired by the deep struggles of the Filipino trying to find their way home via their local commute, the “Grab-A-Fitbar” project aims to alleviate the hunger pangs and snacking worries of those stuck in traffic of Manila’s urban jungle.



The idea was inspired by Diana Aaron-Ong, Brand Manager of Fitbar who once got stuck in traffic while riding a Grab Car. 

“I am a loyal Grab user because I love the attitude of most Grab drivers. One time, I was stuck in heavy traffic for almost 2 hours. I was hungry already. Then I remembered I had Fitbar in my bag. I shared the Fitbar with the driver, and he was so thankful. So, it dawned on me, I wanted to share Fitbar to other drivers and passengers too, to relieve them from hunger during heavy traffic.”, shared Diana Aaron-Ong, Brand Manager of Fitbar.   “Grab provides a safe, convenient and affordable transportation option to move around the city,” stated Cindy Toh, Country Marketing Head of Grab. “We are honored to be partners with Fitbar Philippines to help our fellow citizens not only reach their destinations way but also do so with healthy snacks in hand.” 
 
A Fitbar is a good and healthier alternative than a fastfood take-away! 



“Grab provides a safe, convenient and affordable transportation option to move around the city,” stated Cindy Toh, Country Marketing Head of Grab. “We are honored to be partners with Fitbar Philippines to help our fellow citizens not only reach their destinations way but also do so with healthy snacks in hand.” 

I love how this simple project resolves simple stresses in life. ❤️
What do you usually snack on when stuck in traffic?

To know more about Fitbar Philippines, please visit their Facebook page at www.facebook.com/FitbarPH or their Twitter account at www.twitter.com/fitbar_ph.