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ruthdelacruz | Travel and Lifestyle Blog

Ruth dela Cruz is a travel and lifestyle blogger in the Philippines. She loves writing about her travels. Drop her a note at admin@ruthdelacruz.com. The internet knew her as @ruthilicious.

Snaps @ruthilicious

July 17, 2019

Life Skill: How to Keep Your Favorite Clothes Looking New for Longer #NewforLonger

Comfort Detergent Philippines New for Longer

Life Skill: How to Keep Your Favorite Clothes Looking New for Longer #NewforLonger

I am a serial clothes repeater. 

If you will scroll down my Instagram Feed @ruthilicious, you would see clothes that I have worn several times. I have clothes that I have with me for more than 5 years, and I can still wear them with their nice vibrant color and good shape. The trick is to mix and match, and wear pieces differently.




I learned early on from my mom how to take care of my clothes, but the reality is, no matter how much we take care of our clothes, several washes can show signs of clothes aging. 

Thankfully, a new product from Unilever is recently launched that has an anti-aging properties (yes, there is such a thing!). You will love the new Comfort Care Detergent. 

Comfort Detergent Philippines New for Longer


Celebrities, stylists and fashion enthusiasts talked about how they love the new Comfort Care Detergent. The launch event was held at the Alegria Alta in Makati where they set up a Comfort Care Lounge that features Instagrammable studios featuring 5 signs of clothes aging: color fading, bobbling, shape loss, yellowness and roughness. 

Comfort Detergent Philippines New for Longer
Rajo Laurel, Daryl Chang and Apples Aberin talked about how they can now wear their favorite pieces over and over with the new Comfort Care Detergent.


When I got in to the venue, I was surprised at how youthful and vibrant the set up was. I wouldn't think it was for a Laundry Product, but Unilever and Comfort Care Detergent always know how to launch a product with style. 

Comfort Detergent Philippines New for Longer
Comfort Detergent Philippines New for Longer
Comfort Detergent Philippines New for Longer

Comfort has proven to be a game-changer in the category with its youthful tonality and refreshing brand purpose. 

The Comfort range is powered by two of the most superior technologies ever seen in the category:

Advanced Anti-Aging Technology in Comfort Fabric Solution products prevents clothes from aging by caring for every fiber in clothing. It also prevents signs of wear out, pilling/bobbling (himulmol). It also prevents ash residue that gets deposited into the fabric which affects color vibrancy. 

Advanced Triple Care Technology in Comfort Fabric Sensation products enhances the beauty of clothes, protecting them from color fading, fiber pilling, and shape loss, ensuring smother and softer-feel clothes. 


Comfort Detergent Philippines New for Longer
Comfort Detergent Philippines New for Longer
Comfort Detergent Philippines New for Longer


Comfort is available in powder detergent, liquid detergent, fabric conditioner, detergent capsules and dry wash spray, and in two variants: Glamour Care and Casual Care. 

Sharing more tips on how to keep your favorite clothes looking new: 

1. This may sound like a lot of work, but I handwash my favorite clothes. 
2. Read and follow Care Tips on your clothes labels. 
3. Hang, fold and store clothes properly. 
4. When you are wearing clothes made of delicate fabric, be cautious where you sit (especially wooden chairs that may be rough to the cloth). 

Do you have tips you want to add?

Follow @comfortphilippines on Instagram to learn more about Comfort. Comfort is now available in all leading supermarkets and through Lazada and Shopee. 

I obviously forgot to check the event's dress code but you know you would see me wearing this dress again. 

Ruth dela Cruz
Follow me @ruthilicious

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