travel & lifestyle blog by ruth dela cruz

The {F}Score: Knowing My Brand Personality

January 23, 2011

I am reading a few articles regarding blogging, and how bloggers can totally influence the minds of their readers towards products and services. I came across this site which assesses one’s brand personality, and with just 28 questions, the results were laid on the table.

Alright, I have to laugh at the comment (Nicely done, you). So basically it is not just about how I write, but surprisingly, these are even applied through simple acts in our everyday lives – just like when we are dealing with clients (okay, I cannot imagine I am using LUST when I am dealing with our clients), or inviting a friend for a trip or ciggy-break.

So there are actually 7 fascination triggers: power, trust, mystique, prestige, vice, alarm, and lust. Assessing the brands, we can say that Apple (yes, the makes of iPad and iPhone) uses Power and Prestige, and maybe some other fascinations. Then, there’s Victoria Secret which probably uses Lust.

They say that each trigger has different style of communication and creates different type of relationship.

Going back to my results, I just want to share what they say about my fascinations (then maybe you can tell me if the results are accurate). I have to tell you these are just not configured randomly, it took research and research to come up with these tests and results.


So lust is your primary trigger. That means you draw people closer with a warm and open style of interaction. You’re expressive with ideas, communicate well in person, and probably have a strong creative streak. Even when you mask your emotions, you feel passionately about your opinions.

You’re intuitive with information, often making decisions based on gut instinct rather than cold intellect. While other personality types prefer facts, you’re more attuned to the nuances of attitude, design, and a certain indefinable je ne sais quoi.

Lust is a powerful form of influence because it creates irresistible messages that overcome rational resistance. When you dial up your primary trigger, you have the ability to create messages that are extremely difficult to ignore.

You’re remarkably talented in creating messages that lead to a powerful intellectual, physical, and emotional response. For instance, you like to share experiences with others, and in conversation, you draw people closer with body language and eye contact.

By applying these natural strengths to your work, you can build warmer relationships and more trusting dialogue. And by applying to your ideas, you can create messages make people say, “I want that now!”


If mystique is your secondary trigger, you’re intriguing. Very. You make people curious to learn more, because they want to find out what makes you tick. You reveal personal information carefully, if at all.

Mystique sparks an intense desire to know more, hinting at possibilities without putting it all on the table. By activating this trigger, you entice people to seek out more about your message.

Because you reveal so little, people might have trouble knowing what you’re thinking and feeling, which can come across as cold. You might benefit from sharing your ideas more openly, and giving people more ways to engage with you. And, along the way, you’ll want to avoid sneakiness or mind games. (A delicate balance to be sure, but once achieved, you’re nothing short of mesmerizing.)

Curious about your natural ability to make others curious? Mystique is delicate balance to be sure, but once achieved, you’re nothing short of mesmerizing.

There must be some truth on this. My readers might wonder why I am not posting any personal pictures in my blog.. Let’s just say that, I just want to keep some things private.. (and maybe I would come up with a Describe the Blogger Contest come next month? Why not?).


One thing’s for sure: You’re definitely not boring.

People who score low on trust tend to be thrilling, passionate, and intuitive. They live in the moment, and rarely plan very far in advance. As a result, they can be unpredictable, impulsive, and volatile.

Of the 7 triggers, trust is the most difficult to earn, the easiest to lose, and the most valuable to hold.

Perhaps you don’t need to sway opinion through consistency. Many people and brands, especially those unconventional few who delight in immediate gratification and avant-garde style, don’t rely on trust. However, this trigger comes with many rewards, so take a look at ways to increase trust in your message, without losing the excitement and edge of your other triggers.

Okay, so they say that trust is something that I am least likely to apply in my personality and behavior. Hmm.. Probably because I have gone through a lot of things, and learned some lessons.. and trust is something that is not easily earned. Just like in believing and patronizing brands and new products and services. But if I love the product and if I believe in them, I could forever say praises and praises everyday like a wiccan reciting a chant (take for example, my love for Coffee Bean and Tea Leaf!).
Interesting discoveries.
If you want to know your Brand Personality, check this link. Please share your results, would love to read and discover more about you.

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