Who loves to shop here? ME! ME! ME! Shopping makes me guilty at times, especially if I find myself shopping for items that I don’t really need. Like a top still stored in its original paper bag, waiting to be worn; or a lip gloss that I have yet to open. But other than the reason of spending too much, there’s a deeper reason to be guilty about if the item we had bought have caused the life, health and welfare of others to have it produced.
In this light, the World Fair Trade Day campaign is being launched and celebrated worldwide, being supported by thousands of people, social and environmental groups, national governments, producers and consumers all around the planet. It was my first time to hear about this, and I am surprised that alot of people are actually getting more aware and helping the World Fair Trade Organization to support its cause.
Last March 14th, World Fair Trade Organization Asia celebrated the World Fair Trade Day in Shangri-la Plaza Mall Grand Atrium. I took part on this campaign as a blogger and more importantly as a shopper.
The launch showcased photo exhibits of the 12 ambassadors of the consumer campaign “100% Guilt Free Shopper”. The campaign aims to inform everyone (I think not just consumers, but more importantly business owners), that through SWITCHING to Fair Trade by either BUYING (certified Fair Trade products) or SUPPORTING (sponsoring, donating, fundraising, etc), they have the power to beat serious problems in the society like poverty, climate change, discrimination, exploitation and ignorance.
The personalities are from movie, fashion, media, social media and music. I noticed though that we are missing one for sports – I was informed that it should have been Azkal’s team captain – Phil Younghusband, however, he cannot accommodate due to conflict of schedule.
Actually, everyone can take part as the campaign targets 1,000,000 switchers by the end of the year. 1,000,000 people who realized that their purchase behavior can change the quality of the life of other all over the world.
|My pic holding that poster is posted somewhere in the WFTO ASIA Facebook Page,
just look me up there. No stalking, please 😀
|Q&A after the introduction of Ambassadors|
|Cathy Untalan, Miss Earth Foundation Exec Directory, came in
with her Rags to Riches pouch bag, showing her support to Fair Trade.
I love Rags to Riches bag too!
|Alyanna Marinez, Fashion Stylist – shared that by choosing suppliers
which practice Fair Trade, she is making a step in supporting the campaign.
|Musicians, or not – they played the same tune!|
|The guests and audience gamely joined the campaign!|