travel & lifestyle blog by ruth dela cruz

Hot Young Designers Marketing Names the Fashion Face Off Designers

July 30, 2011

When I was in College doing some modeling stints, I was invited by one of the College seniors to model the creations of one designers group. I cannot remember the name or the group association, but I know there are words “Young” and “Designers” in the group’s name. So the collection has a futuristic theme. They let me wear a gown with see-through bottom, and it was a little revealing. There were twigs and leaves and the color is silver gray.

I am not certain where they are now, probably they have now big names in the fashion industry. Probably in the foreign countries. Their creations may now be seen in magazines or billboards. It is good to know that there are groups and organizations supporting talents to be what they wanted to be. Take for example Ginger Arboleda and Sharon Teng who started The Hot Young Designers Marketing Company with the goal to o discover new, young and talented Filipino designers yearly, equip them with the necessary business skills, and present them with an opportunity to start their own collections. This opportunity is a challenge called Fashion Face Off.

To help you understand how the Fashion Face Off works, read the press release below:

HYD’s Fashion Face Off 2011 is a nine month long competition, where five selected designers with
diverse fashion backgrounds and various styles will be given a budget to create ready-to-wear pieces.
At the end of nine months, the designer with the most earnings wins the competition. “We see that
individuals now search for their own styles that represent who they are as a person, and we wanted
the market to have a choice on what clothes to purchase by giving them various styles and designer
creations in just one online eCommerce site. We are all looking forward to the creations of the chosen
designers,” said Ginger Arboleda, the General Manager of Hot Young Designers Marketing Company.

So who made it to the list?

Jackie Abueg

Jackie is a graduate from De La Salle College of Saint Benilde and took designer fashion workshops at the Asian Institute of Fashion, under the guidance of Lulu Tan-Gan. She also worked as an intern for Patrice Ramos-Diaz. She believes a woman can bring out her beauty through simplicity. For every design that she makes, she keeps in mind the principle of timelessness while maintaining traditional aesthetics. Jackie believes that comfort plays a huge role in tropical living. Through the ingenious use of prints, she creates pieces that reflect her personality. Jackie also believes in breaking the barriers of daywear and evening wear. Fashion is more than just what to wear and when. It embodies culture, character, and commitment. It is a tool for expression, and an outlet of creativity. Without fashion, our world would be very dull, cultures would be less unique, and people would have less room for self-expression.

Marc Blanco 

Marc took up fashion courses at the Fashion Institute of the Philippines. His personal style is a style that is free from the constraints of pre-conceived notions and formats. It signifies freedom — freedom that is popular among innovators and trendsetters. It will be enjoyed by everyone who loves irreverence in fashion that resonates across a multi-generational and dual-gender audience whose individuality and inner confidence shines on the outside. His style is sexy, smart and dynamic. Marc is a charismatic person, with an inner confidence and a lovely attitude. Marc’s pieces represent contemporary rock — sensual, chic, and strong. It’s exudes a balance between masculinity and femininity.

Bailey Dava

She has her own swimwear line called Baileylicious (I like the name!), which graced the pages of local magazines and online sites. She now wants to explore making ready-to-wear clothes. She believes that designer fashion should be available to everyone. She wants to create a collection that may be worn by any woman, may she be a housewife, college girl, young professional, a model or a socialite. She will be creating a line that is not only wearable on the runway or on print ads, but it should be something that can turn heads on the streets, as well. Her pieces will be available to various body types, from women who have boyish frames, pear-shaped bodies, or voluptuous figures. She believes that designer clothes should be accessible to women from every race, nationality or color.

Klart Lim

Klart is an Atenean who took fashion courses in The Fashion Institute of Design and Merchandising in Los Angeles. She was also an intern at Anna Sui in the US. Although, she just launched her KMBRLY brand a few weeks ago, she joined HYD Fashion Face Off to gain more knowledge and to get to create more styles and designs. For her style, she likes to give her collections a fun and sophisticated vibe. Her pieces are colorful, fun, balanced, and comfortable. Klart would want to design for those women with the goal of empowering them and enhancing their natural beauty, by creating pieces that make them feel confident, happy and secure. She believes that choosing the right fabrics and finding the right colors will help create ideal attire. A balance between weight and texture is essential in making things work. Above all, Klart believes that highlighting individuality is important. Clothes should be able to reflect a person’s individuality.

Renan Pacson

Renan’s personal style is recognized by fluidity and a natural movement. He merges comfort with versatility. When asked about his fashion philosophy, Renan drives inspiration from Mother Nature. His mission is to dress people in such a way that they fit harmoniously with nature. Renan mentions that his philosophy is not just a poetic line. It enhances a deeper belief in creativity, imagination and art, which is a gift and hence, needs to be utilized. His design influences are expressed in the complex mixture of arts, mathematics and geometry that form the anatomical construction of his clothes. Variations are endless and therefore, he aims to explore this art of defining and tailoring, continuously searching for those rare combinations that really work. He believes that everyone is entitled to some form of luxury, but luxury for him does not mean spending huge amounts of money for an item. Renan defines luxury as something sensual, and this can come from wearing a perfect-fitting cotton t-shirt to a figure-flattering denim jeans. For him, luxury is that fleeting feeling that gives you extreme comfort and confidence and it gives you empowerment and inner glow. He wants luxury to be accessible to everyone.

If you are excited to see their creations, wait until October as it would be available at Co-presenter for the Fashion Face Off 2011 is Yabang Pinoy. Major Sponsors are Giordano, Ever Bilena, Le Bistro Vert, HD Make Up Studio and Academy, Suesh, DragonPay and Xend. Minor Sponsors are Evita Peroni and Glagla.

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