travel & lifestyle blog by ruth dela cruz

SM Hypermart Launches SM Master Chefs: Cooking Show Series and Kitchen Make-over

July 3, 2011

Food is definitely not just a basic need today. With different aspects of food such as cooking and marketing; add the presence of food blogs, reality cooking shows and popularity of street foods, we can say that food and eating are more of a passion.

Last Wednesday, June 28th, SM Hypermart launched the SM Master Chef’s Program in SM Hypermart Cubao to celebrate its 10th Year Anniversary. SM Master Chef  is a composite event which consists of three components – grand cooking demo, kitchen make-over, and series of cook-offs.

SM Hypermart joined forces with master brands – Knorr, Nestle All Purpose Cream, Unilever Food Solutions, Tabasco, Lee Kum Kee, Lady’s Choice, Maggi, Clara Ole, Kikkoman Soy Sauce, San Remo, McCormick, Bounty Fresh Chicken, CDO, Purefoods Tender Juicy Hotdog, Purefoods Star Hotdog, Magnolia Cheese Spread, Magnolia Purefresh, Magnolia All Purpose Cream and Magnolia Dari Creme.

The even would spin from July to September – happening every week in 3 months – so better check the nearest SM Hypermart near your area so you can witness the cooking demos and sample the yummy food the master chefs will prepare for the SM Hypermart buyers.

See the yummy-licious food the Master Chefs had prepared for us that day:

Chef Paulo Sia prepared the classic Sisig

Chef Eric Magtanong prepared the Asimagical Salmon Sinigang
Lovely Chef Kai Verdadero-O prepared the Cheesy TJ Mushroom Bacon Sandwich
and Buko Pandan Salad

Chef Menoy Gimenez perpared the Burrito with a twist!
Celebrity Chef Bruce Lim cooked the Stir-Fried Asian Pasta
Celebrity Chef Sau Del Rosario
Chef Lynee Esguerra prepared Chicken Fingers

The kitchen make-over is something to be excited about! I’ve seen the showcases and that makes me want another kitchen at home! Five lucky winners would get a chance to have their kitchen redesigned by designers of the Philippine School of Interior Design with as little as Php500 purchase of selected products. Pretty easy right? Now drool over these nice designs:

Mark Perez’s outdoor set-up is functional and modern.
Designed by JC Arcega – the couch set-up would make eating more relaxing!

Vianca Anonuevo’s kitchen design is both masculine and feminine

The supersized Cooked-Off event is out to mark a record in the culinary history. It would be set in 5 different locations that will feature regional dish with the support of local government unit and community. It’s a perfect venue to showcase regional dishes and discover that Philippines has so much more to offer other than Pampanga’s specialities. 😉

The next event might be in the SM Hypermart in your area, so always check the vicinity and smell if something is cooking! Don’t forget to hoard the products for a chance to have a kitchen make-over.

See more pictures here.

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