travel & lifestyle blog by ruth dela cruz

Cooking Demos, Recipe Contest and Carinderia Make-over from SM Master Chef 2012

August 27, 2012

When I received an invitation for the launch of SM Master Chef two weeks ago, I was surprised and started counting the months. It feels like yesterday attending the fun event last year -witnessing topular chefs’ cooking skills, and tasting awesome dishes.

Let’s ride a time machine, and read my post about it here. Remember I even attended a special event in SM Mall of Asia and once again met Chef Sau and Chef Arnold. Fast forward to today, the SM Master Chef for 2012 has started and it is now even bigger.

Why is this bigger? Aside from the usual back-to-back cooking demo featuring partner brands, and recipe contest (for those who love to experiment!), carinderia and small restaurant business owners would have a chance to get a Carienderia Make-over!

Get to know more about the SM Master Chef event by clicking Read More…

The event opened with a dance performance
by the SM Hypermart Staff
They are awesome!

A few talk and raffles 
Unfortunately I didn’t win.. I am losing my charm..

Cooking Demos by the following chefs:
Chef Menoy Gimenez (CDO)
Chef Pau Sia (UFS)
 Chef Tess Sulito (Nestle)
Chef Arnold Bernardo (Bounty Fresh)
Chef RJ Garcia (San Miguel)

Free tasting of Bounty Fresh’s
Chicken Nuggets

Bibbo Hotdogs!

And Coffee Mate Caramel
It tastes good!

So what are the components of SM Master Chef this year?

Sustaining food business operations

We can literally buy any ingredients and kitchen items from SM Hypermart. That’s where we go for recipe experiments. In this line, part of this year’s initiative is to assist food owners by giving away a FREE Carinderia Make-over! (Oh, I would love to see this!).

A minimum P500 worth of groceries inclusive of two sponsor brands or a fully stamped loyalty card give food business owners a chance to win a makeover.

Cooking marathon with the “master chefs”

This year’s run is sponsored by master brands Bounty Fresh, CDO, Nestle, Purefoods, Magnolia and Unilever Food Solutions Knorr. Each will have a featured chef who will go around the 34 branches of SM Hypermarket every week in three months for cooking demonstrations and a delectable shopping experience open to all shoppers for free.

Here are some of the delectable dishes the Master Chef’s had prepared for us that afternoon.

 Red Velvet Ciabatta Sandwich

Croque Madame
That’s a quail egg! So cute!

Toss and Wrap

Phad Thai

Roti Hotdog

Papaya Gising-Gising

 Creamy Munggo Guisado

Whip up your own master recipe and be hailed as Master Chef

With a number of quality brands and products from SM Hypermarket, you can whip up a great tasting, unique and reasonably priced recipe using any of the master brands. Add a little creativity and you will get the chance to win in SM Master Chefs recipe contest.

Just bring your finished product to any SM Hypermarket store on judging day and you could be hailed one of the thirty three SM Master Chefs 2012.

I was actually thinking of joining this contest, specially with the number of goods that SM Hypermart and its sponsors have given us. Thank you, thank you!

My niece is addicted to Star Margarine Chocolate Flavor!
I never know Star Margarine now comes in flavors.
I love the Chick N Cheese from Purefoods!
And wow, Star Margarine has ham slices too!
I wonder if it would help me grow taller.. not that I need it.

Apron and a gift. Now I am ready for the kitchen battle!

CDO San Marino Tuna. 
Thank you to Juan Manila for sharing his blessings!

Food mags for inspiration!

For those who want to join the event, check out the schedule. You can see more of the events pictures here.

If you like this post, click the like button or the Facebook Share button! Spread the love. Like my Facebook Fan Page at or follow my updates on Twitter @ruthilicious.

If you are reading this post somewhere, it is originally written by Ruth and published in

Leave a Reply

Your email address will not be published. Required fields are marked *