travel & lifestyle blog by ruth dela cruz

Electrolux’s Family Style Shots Contest: Do You Have the Most Stylish Family?

August 19, 2012

Electrolux is not just a prestigious brand that makes home appliances, but also releases awesome online contests and campaigns. I have been part of numerous campaigns (and even won!) – there’s the Doom of the Broom (I was part of the top 10) and the My T-Shirt Story (I won 4th place).

Now, Electrolux has cooked another contest that allows even family members, or regular consumer to be part of a fashion show! The grand prize winner gets to bring home Electrolux Front Load Washing Machine worth P34,900 as the top prize! In addition, the featured family members of the top three photos will be invited to participate in the Colors of Life Fashion Show scheduled on October 2012.

How cool is that? All you need to do is to join the Electrolux Family Style Shots Photo Contest, and answer the question, “why is your family the Most Stylish Family?”

Plus! I would even raffle off a special prize for the first 20 who would join and note me as your campaign partner/referrer: RUTH DELA CRUZ.  And as a gratitude for those who would sign under me, I would even help you with the campaign through facebook share and Twitter. Join the contest and submit your photo here:

Click Read More for specifics of contest, and how you could win a gift from me!

Family Style Shots Photo Contest

Each family has their own fashion style, some dress up to the nines and follow the latest fashion trends, while some prefer wearing comfy but stylish clothes. In celebration of Electrolux Philippines’ 10th Anniversary, they are searching for the most stylish family.

So, if you think your family has a great sense of style, submit a photo of your family (at least 1 parent and 1child) in your most fashionable outfit and get a chance to win exciting prizes from Electrolux. The winners of the Family Style Shots will also be invited to participate in a fashion show.


1. Visit the Colors of Life Electrolux Photo Contest tab of the Little White Book Facebook page and read the mechanics. Then, go the site.

2. Upload the most stylish photo of your family (featuring at least 1 parent and 1 child) and fill in all required information (name, address, mobile number, email address). The submitted photo should at least contain 1 parent and 1 child; Only the immediate family (mother, father, siblings and may extend to grandparents) of the entrant can be featured in the submitted photo entry.

3. Then they must answer the question, “Why is your family the Most Stylish Family?” (Answer preferably in 500 characters or less) and press the button submit. Participants will receive a notification email that their entries have been received.Once this has been done, particpants will see a prompt notification that their entries have been sent and that a notification email should be sent to the email they provided in the information. In the email they will also be notified that the picture will be screened and that from all the entries, only 20 will be chosen and uploaded to the Little White Book Facebook page for Voting.

4. The criteria for the choosing the final 20 entries will be as follows:

• Concept of Warmth and Happiness – 25%
• Creativity – 25%
• Fashion Styling – 25%
• Originality -25%

5. Promo period is from July 23 to August 26, 2012. Last day of submission is August 26, 2012.

6. By registering and submitting photos to participate in this promotion, registrant/qualified participant confirm, agree to and acknowledge the promotion guidelines. Electrolux Philippines reserves the right to disqualify a photo and/or a message following the grounds for disqualification of entries found in these guidelines.

7. The top 20 entries will be uploaded into Little White Book Facebook page for public voting. The results of the online poll will be taken into consideration during the selection of the winner.

8. Voting on the Little White Book Facebook page will be from September 1, 2012 to September 23, 2012. The number of likes will be counted to represent the Popularity portion of the judging criteria.

9. Participants may submit as many photo entries as they want, but may only win once.

How to Win:

1. The submitted photos will be collected and judged on August 27 and posted for voting on the Little White Book Facebook page by August 31.

2. The 20 Participants with the chosen pictures will then be emailed to notify them that their pictures are to be posted on the Little White Book Facebook page for voting.

3. The 20 entries will be posted on the Little White Book Fan Page in a folder titled Colors of Life Photo Contest. The number of “Like” on each photo will be counted for the Popularity portion of the judging criteria below.

a. Voting Details:
i. Before any Facebook user may click “Like” on the images, they must go to the Facebook Fan Page ( The Little White Book ) and click the Like button of the Fan page.
ii. Users may only click like once per Facebook account and will be counted as one vote.
iii. Only votes within the Little White Book Facebook Fan Page folder titled Colors of Life Photo Contest will be valid.

Judging of entries will happen on September 7, 2012 from 10:00 AM – 11:00 AM at the Electrolux main office. The selection of the 3 best photos will be judged by the following criteria:

Styling/ Fashion Aesthetics (Combination of Clothes and Accessory; Visual Appeal)-40%
Photo Quality (Composition and Creativity of the Photo Shoot)-35%
Caption (writing style and originality)-15%
Popularity 10%

6. The winners will be invited to join our fashion show on September 29, 2012 (tentative date) receive the following:

Grand Prize – Electrolux EWF10741 Front Load Washer
First Runner Up– Electrolux EWT704 T-Drive Top Load Washer
Second Runner Up – Electrolux Z2100 Listo Vacuum Cleaner


Only the family members who appeared in the winning photo will be given the opportunity to participate in the Fashion Show. For winners outside Metro Manila who will participate in the Fashion Show, Electrolux Philippines will shoulder travel costs and over-night accommodations of up to four (4) family members who appeared in the winning photo.

Winner should provide proof of his/her relation to the featured family members in the winning photo entry. Please refer to Promo Guidelines #1

7. The winner will be validated by Electrolux Philippines. Their prizes will be delivered to them within 60 days upon receipt of the registered notification. Upon delivery, they must present two (2) valid government IDs with pictures (e.g. driver’s license, passport, company/school ID), and a printout of the email informing them of winning.

8. Electrolux Philippines has the right to reproduce, exhibit, publish or use the submitted entries for the Family Style Shots Photo Contest for promotional or publication purposes without remuneration of any kind effective fifteen (15) months from the announcement of winners.

9. Electrolux Philippines Inc. will shoulder the 20% tax for prizes above Php 10,000.00.

10. In case of disputes the decision of Electrolux Philippines is deemed final.

11. This contest is open to everyone residing in the Philippines.

More than that, you can also spread the Colors of Life especially to those who are in need. Donate your pre-loved clothes in selected partner establishments and Electrolux will wash your donated clothes before it gets turned over to their partner beneficiary, ABS-CBN Sagip Kapamilya.

How to win a gift from me? 

If you submit your entry within the day (August 19 – Sunday), and your photo is chosen, I will even help through the campaign. Let me know that you joined under my referral, please do leave a comment 😉 The first 20 is subject for validation. 

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