travel & lifestyle blog by ruth dela cruz

Say It Sweeter (and Bigger) with Toblerone

November 18, 2012

Chocolates. I cannot just say no to chocolates and I cannot just say no to a chocolate event, and one that is organized by Toblerone, I am sure to go (especially I was invited by our friends Ogilvy who won the Agency of the Year award at the 11th Philippine Quill AwardsCongratulations guys!). So I went, even if I was late. I only had two hours of sleep that day. I am back to attending events recently, after we got the thumbs up from the Hypercare period for our project in the office.

What are the things that come to mind when you think of chocolates? Childhood treat, romantic moves, and calories, probably when you are getting older. If there is anything that chocolate represents, it is “lambing”.

So Toblerone invited 3 unique voices to a storytelling session- columnist and entrepreneur, Twee Gonzales; Rock-end founder and writer Gang Badoy-Capati, and actress and blogger, Saab Magalona to share their personal vignettes on Pinoy lambing.


 Click Read More on how you can give lambing more..

From Baby Boomer generation to Gen Y – they shared with guests how lambing, and gestures may be different but the message is still the same, and encourage Filipinos to bring back more “lambing” in everyday moments.

In this note, Toblerone reaches out to more Filipinos by launching Toblerone Gift Hubs. We can all buy special Toblerone gift packs and have them personalized and gift wrapped. For every Php100 single receipt, buyer also get a chance to win ne of the 50 4.5 kg Toblerone bar!

During the launch, guests were serenaded by Paulo Santos.

The best part was that Toblerone raffled off 5 big Toblerone bars to media people..
But unfortunately, I didn’t win.
I only get to pose with the big bar..
Thank you Orange Magazine TV for the pic!

To know where to get your Toblerone, like them on Facebook:

If you like this post, click the like button or the Facebook Share button! Spread the love. Like my Facebook Fan Page at or follow my updates on Twitter @ruthilicious.

If you are reading this post somewhere, it is originally written by Ruth and published in

Leave a Reply

Your email address will not be published. Required fields are marked *