travel & lifestyle blog by ruth dela cruz

Be the Wolverine!

July 21, 2013

I first encountered Wolverine when I was a kid, it was a Friday and we were tuned in to X-Men. He is my favorite character next to Cyclops. Well, as a kid, I thought Cyclops is the most good-looking X-Men character.

I couldn’t remember if there was an X-Men Family Computer game released then – I cannot remember playing it, but kids (and adults) today can get a chance to flaunt their claws and be Wolverine!

To celebrate the worldwide release of “The Wolverine,” 20th Century Fox and Robinsons Movieworld bring to the Philippines an unprecedented experience on how it’s like to BE THE WOLVERINE.  Through the “Be The Wolverine” Kinect technology, the complicated and thrilling action scenes in “The Wolverine” allows users to take part in an out-of-home interactive adventure that will be available in select Robinsons Movieworld branches starting July 19.

Click Read more to know more about the game and film!

The experience uses Kinect technology to register when fans walk by, scanning and activating a hologram to attract and invite interaction. On completing the experience, fans then have the opportunity to share their photo taking part via Facebook. Spell cool!

If you want to Be the Wolverine, mark these dates:

Metro East (July 19-21)
(July 22 -24)
Galleria (July 25 –27)
Magnolia (July 28-30)
Manila (July

Not Hugh Jackman, a Cosplayer from the event!

Plus, Robinsons’s Movieworld is raffling off a total of five (5) Kinect Consoles for every “The Wolverine” ticket purchased and any of the 16oz Pepsi products from the Cinema Snack Express.

And who is excited for The Wolverine? I am!

The Wolverine, Logan, a century-old mutant takes us to Japan – where he hasn’t seen since World Ward II and he is lured in the realm of Yakuza and Samurais.

Japanese setting allowed director Mangold and Jackman to re-imagine Logan in a
fresh guise:  as a Rōnin – a Samurai with no master to serve.  At his most vulnerable, Logan reconnects with a mysterious individual from his past and faces a host of deadly enemies. This is something I need to see, and I heard Logan has a love interest in the movie.

Hugh Jackman will be joined with first time actor, Rila Fukushima, Tao
and Svetlana Khodchenkova. 

“Be The Wolverine” was created by Soap Creative (, a digital creative agency focused on play-fueled, connected experiences across every screen with offices in Los Angeles, Dallas and Sydney.

 “The Wolverine” opens July 25 from 20th Century Fox to be distributed by Warner Bros.

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