travel & lifestyle blog by ruth dela cruz

We Grabbed the Gold

February 9, 2014

You might have seen some teasers from me (and other bloggers) regarding the “gold” and the “vault” that we are so looking forward to grab and own.

Well, the gold has been revealed! The new flavor of Magnum Gold Ice Cream.

You think Magnum Gold’s flavor is something close to its color (like mango?); but the moment that you take a bite – you will taste smooth vanilla ice cream with sea salt caramel flavor in a thick gold Belgian chocolate – so thick, you can hear it cracking when you bite.

The launch was made extra special. 8 SM Supermarkets and 2 SM Hypermart Malls participated in the simultaneous launch at 3PM this afternoon. I was in SM Megamall together with blogger friends – Alex, Ryan, Enzo and John.

The great deal is that SM gave away FREE Magnum Gold to the first 200 customers of SM supermarket. They only needed to buy Php200 worth of items.

I didn’t miss this chance, so off I went to buy some stuff (translate junk food :)). I love that Magnum hold its launch in SM Supermarkets – first, we do our grocery in SM (so I can earn alot in my BDO Rewards Card! Wohooo!!), second, I love how wide the aisles are and how you can easily locate the items inside the supermarket; third, the cashiers are really efficient and fast – be it processing a Senior Citizen discount, or doing multiple settlement transaction (card, GC and/or cash), they are quick and they know what they are doing. Sometimes, they even play the role of baggers – and they are still fast – eliminating long queues and impatient customers.

So, I got my receipt and I was the first to receive a golden stub!

Gold Stub entitled me to a FREE Magnum Gold Ice Cream!

We patiently waited as the clock ticked..

At exactly 3:00 PM, the Magnum Gold was revealed!
People went crazy to grab the gold
Then it was time to try our luck in the vault.

 Oh yes, I had opened it and grabbed the golden prize!
An iPod Shuffle!
4 other shoppers got to open the vault! Yay.

But the best part is tasting the Magnum Gold!
It is so good I finished it in a few minutes. 
I love sea salt caramel flavor and the Belgian chocolate is perfectly sweet.

We heard that SM Cinema also gave away 100 FREE Magnum Gold to people who are just there! How lucky! If you missed the Magnum Gold today, it will be available in SM Supermarket, SM Hypermart and SM SaveMore in Luzon starting tomorrow, February 10, 2014; and in Visayas and Mindanao in February 17, 2014.

The Golden Offer

Get 2 Magnum Gold for only Php100 until February 28, 2014. Hoard!!!

If you want to check how the shoppers experienced the Magnum Gold, check hashtags #grabthegold #GrabtheGoldatSM. Here’s the TeamMegamall 🙂

Connect with Magnum through Twitter and IG at @magnum_ph.

Thank you Magnum, SM Supermalls and for the invite to cover this launch.

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