travel & lifestyle blog by ruth dela cruz


Beauty Patch Experiment: Beauty is a State of Mind

May 3, 2014

Our mind and thoughts have such powerful effect on us. I honestly believe that what is inside our mind radiates with how we project ourselves and deal with the people around us.

Dove believes that inside every woman is the power to feel beautiful, confident and radiant. This is according to a first-of-its-kind social experiment conducted by Dove to illustrate that the right state of mind can unlock a powerful feeling of beauty that lives inside all women.

The experiment was guided by psychologist and New York Times best-selling author, Dr. Ann Kearney-Cooke (Ph.D., Counseling Psychology) who has spent thirty years conducting scientific research around women’s body image and self-esteem.

During the experiment Dr. Kearney-Cooke invited the participants to wear a custom-made “beauty patch” for two weeks, which – would help them feel more beautiful.  The women were then invited to keep a personal account of their life-changing experience throughout the two week period. All the women agreed that wearing the “beauty patch” helped to improve their self-esteem and to change their personal lives in ways that they had not imagined.

Click Read More to see the result of the Beauty Patch experiment..

At the end of the experiment, however, it is revealed that the “beauty patch” contained nothing and that 
the power of believing in their own beauty influenced feeling beautiful.
“When a woman feels beautiful, she radiates happiness and confidence, which inspires her life in a 
significant way,” 

“These women, like so many others, struggle to recognize  their own beauty and it severely affects their daily lives. This ground-breaking experiment was designed to illustrate that beauty is a state of mind and that the power to feel beautiful comes from within.”

– Dr. Kearney-Cooke. 

Throughout the Dove: Patches film, it becomes clear how low self-esteem affects many elements of the women’s lives. As the women become more confident about the way they look, personal relationships flourish and they develop a more optimistic outlook on their daily routine.

Dove invites all women to create a world where beauty is a source of confidence, not anxiety. When women look and feel their best, they feel happier, and Dove believes it is important for women to see the beauty in themselves so that they can inspire the next generation.

In the Philippines, only 7% of Filipinas think they are beautiful. Can you help us and Dove reach out to the 93% by sharing this post and video to help women realize that feeling beautiful comes from within?

When do you feel most beautiful? 
I feel most beautiful when I am with someone who makes me blush 🙂

Stay connected with me, subscribe to my blog!

Enter your email address:
Delivered by FeedBurner
If you like this post, click the like button or the Facebook Share button! Spread the love. Like my Facebook Fan Page at or follow my updates on Twitter @ruthilicious.
If you are reading this post somewhere, it is originally written by Ruth and published in

Leave a Reply

Your email address will not be published. Required fields are marked *