travel & lifestyle blog by ruth dela cruz

Cherry Mobile Launches Alpha Series Smartphones & Tablets

September 9, 2014

There are good reasons for using the hashtag #wowcherrymobile for last night’s Cherry Mobile’s event in Sofitel.

I seldom get too excited over a gadget or device because technology seems like a foreign language for me. But, when you put Microsoft and Intel in any tool, it transforms into a powerful new device. Everyone’s favorite smartphone brand, Cherry Mobile launched 4 new devices under the new Alpha Series – and they are all running in Windows 8.1!


Meet Cherry Mobile’s new smartphones and tablet – the Alpha Style, Alpha Luxe, Alpha Play and Alpha Morph.

Click Read More to know more about the Cherry Mobile Alpha Series..

Victor Basa and Phoemela Baranda hosted the event
Unveiling of the gadgets.. we could only say “wow!”
Heading the series are Cherry Mobile’s 10-inch definition, Morph (Php 11,999) and 8-inch sleek, Play (Php 7,999).

The Morph is for the productivity-oriented with its own keyboard in-box, 32 gigabytes of on-board memory, and 2 gigabytes of RAM. Seems like a perfect gadget for bloggers and media practitioners.

On the other hand, Cherry Mobile Play is designed for mobile play and media consumption, with 16 gigabytes of memory and a gigabyte of RAM.  It has 5MP BSI Main Camera and 2MP Front Camera.
Cherry Mobile Style (Php 2,999) is for the young techie with its 4-inch IPS screen, 4 gigabytes of memory and 512 megabytes of RAM. For its size, it comes with 5MP Main Camera and .3 MP Front Camera. While Cherry Mobile Luxe  is for professionals who needs 5-inch HD screen, 8 gigabytes of memory and a gigabyte of RAM. The device is Full Touch Screen with Dragon Trail Glass.

Cherry Mobile developed the series in partnership with Microsoft, Intel and Qualcomm. Microsoft is evolving its Windows business model to enable partners to offer lower-cost devices in the highly competitive smartphone, tablet and PC categories.

I personally love using the Windows 8.1 in my laptop. What’s awesome about these new Cherry Mobile phone devices is the Action Center which complements Live Tiles and shows new activities and notifications at a glance. Using a device in Windows 8.1 would flatter a user because you can see a very personalized interface.

For Cherry Mobile’s Alpha Play and Alpha Morph, Microsoft will also bundle a free one-year Office 365 Personal Subscription plus 1 terabyte of storage on Microsoft’s cloud-based OneDrive. Here’s something to add on your Christmas wishlist!

New products call for a new brand ambassador – and Kim Chiu joined us last night, and she shared her excitement over the new Cherry Mobile’s Alpha Series and her new TVC!


Kim uses Cherry Mobile devices to connect with her family and friends, and keep her crazy schedule organized. The Alpha Series complements Kim’s lifestyle with its design, power and functionality.

I am totally surprised with how powerful these new gadgets are, but still keeping prices at competitive figures. One need not buy second–hand phones to get the best smartphone and tablet experiences. Just look at the Cherry!

Review of the Cherry Mobile Alpha Style, soon! 🙂

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