travel & lifestyle blog by ruth dela cruz


Forever 21’s Pre-Fall Collection 2014: Make a Statement

September 3, 2014

I was only 17 years old when I first encountered the Forever 21 brand. I had to buy them online from US, and wait a couple of months to get a hold of my online finds. It was always worth the wait. When the travel bug hit me, Forever 21 is one of my favorite stores to visit (wherever part of the globe I was!). Ironically, when the brand landed in Manila, I find myself visiting the store less often. I still do, however when there is a sale event (you might find some great buys published in this blog!) Or when new collection hits the rack.

For the Pre-Fall Event, Forever 21 encourages shoppers to Make a Statement! From printed button-ups and fitted skirts to must-have denim in a variety of new fits, the collection features the essential staples any wardrobe needs to create a one-of-a-kind personal style.

Click Read More to read about Forever 21 Pre-Fall Collection..


The idea of self-expression is prevalent throughout the campaign, featuring a troop of dancers using movement to make a statement and display their uniqueness. As inspired individuals, we all have our different outlets – different ways to let loose, let our creativity run wild – and show the world who we are and who we’re meant to be. The Forever 21 shopper is not afraid of being their authentic selves, using the fashion as a means of expression; stepping out of the crowd, into the spotlight and

owning their own style – a message that lies at the forefront of the campaign.

The Forever 21 Pre-Fall collection launches this August in the Philippines. And although we don’t have officially “fall” season in the Philippines, I still find the Fall Collection helpful whenever one travels to another country with four seasons.

I am seriously excited about this new collection πŸ™‚ Watch out for the official launch.

Forever 21 is located at Megamall, SM Makati, SM City Cebu, The Block North Edsa, Mall Of Asia, Lanang Premier, Aura Premier, SM City Fairview, SM City Clark, and soon to open at SM Southmall.

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