travel & lifestyle blog by ruth dela cruz


Ipanema Wants You to Take a #Selfeet!

September 17, 2014
Ipanema, the premium Brazilian flip flop brand, has an exciting new campaign that would fuel the passionistas in all of us. Ipanema understands our love for adventure as we go around, live lives and discover things. And what do we do when we found a perfect place, moment or a thing that fancy our imagination? We take pictures, and we even take #selfies. I personally do #selfies (even before IG and front-view camera were invented). I have a couple of them I have stored in my “Travel” album.
Ipanema is taking selfies into the next level by launching the #Selfeet campaign. Curious about the #selfeet? I would tell you more about it.. but you also have to visit your favorite mall in Manila, Cebu and Davao for the #IpanemaSelfeet Sunday. The #Selfeet campaign gives customers a discount and chance to win exciting goodies.

Click Read More to know more about the #Selfeet campaign..
If you catch the event, simply take a #selfeet and upload on your Facebook and Instagram with hashtag #IpanemaSelfeet and present it to the Bambu or Ipanema Store to get instant discounts.

The event is open to public, and you might even meet your favorite star, and play entertainment games and a chance to win free Ipanema flip flops!
We were given the chance to take our own #selfeet and we visited the newly opened store in SM North EDSA Annex. We were joined by Azkal player, Anton del Rosario and Ipanema Managing Director, Patzi Ilizalde.
Mr. Patzi shared that they wanted the Ipanema brand to stand out, and they thought of opening up a concept store (the first one was in SM Lucena). The brand is seen in department stores and is mixed with other Flip Flop brands, and they want Ipanema to stand out with its vivid pink color, and lively mood that is truly Brazil.

I was in Flip Flop Frenzy when I got inside the store with the other bloggers. I love the warm lighting and colorful display of flip flops. Ipanema has everything from cute kids slippers to men’s colorful pieces to women’ fun flip flops.
I love how soft the sole feels – which makes it perfect for dress-down days, long walks, and travels. For those who want to dress-up (and still feel comfortable), there are classy pieces in Aztec design – there are even wedge slippers!
Vivid, colorful and fun!
Kids’ Flip Flops which are too adorable!
Men can be fasyown too!
Interchangeable straps are also available!

So, if you want to win exciting goodies from Ipanema (and experience the comfort of stylish Flip Flops that is Ipanema), go to the #Selfeet Sunday event. The first one will be in Robinson’s Ermita where hot teen tandem – James Reid and Nadine Lustre will join the event.

It is a fun fare event where you can take pictures (or selfies), play games, get discounts and freebies. Ipanema will also give a special accommodation at Punta Fuego in Batangas when you take a #IpanemaSelfeet in the event and post on social media.

Check out the Ipanema #Selfeet Sunday schedule:
Robinson’s Ermita in Manila on September 21
Ayala Center in Cebu on October 12
Abreeza Mall on November 16
 Here’s my only decent picture during the event. Haha. Thank you Kumagcow for the pic!
Awesome to see you Kath and Alwin! Always fun! Pao, you would be missed!
Thank you Ipanema for having me! Now, let me take a #selfeet!  
Ipanema flip-flops and slippers are available at Ipanema stores in SM City Lucena, SM Clark in Pampanga, Centrio Mall in Cagayan de Oro, Bambu, Shoe Salon, and leading department stores like SM Department Store, Robinsons Department Store, Rustan’s Makati and Landmark. 

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