I don’t really fancy gold jewelry although my sister once told me it is a good investment. I prefer to wear fancy, colorful bangles and my silver name necklace.
For people who love to wear jewelry, they can now enjoy and buy jewelry “by the gram” – a method introduced by Edna Lhuillier, founder of the “Just Jewels” chain of jewelry shops. Just Jewels, whose novel concept of determining a piece of jewelry’s retail price based on its weight
came from jewelry stalls at 47th Street in New York, makes it more affordable for Filipinos to buy his or her dream jewelry.
“Since we put up our first store about ten years ago, Just Jewels has been on a mission of providing
Filipinos with high quality jewelry without the steep price. In Just Jewels, it‘s all about quality, not
the price,” Just Jewels General Manager Lisa Modiquillo said.
Just Jewels is not limited to gold pieces. The store offers affordable collection of gold and diamond jewelry.
“Find your ideal piece of jewelry regardless of your age, culture, or preference. Be it for work,
leisure or just everyday wear, the diversity of our designs will surely match your style and
personality. You can express yourself with every jewelry piece that you buy from our stores,”
Just Jewels can be found in 11 stores in the country: Glorietta 4, SM Southmall, Festival Mall, SM City Manila, SM Megamall, Robinson’s Galleria, SM Mall of Asia, Ayala Center Cebu, SM City Cebu, Jupiter Makati, and Veranza Mall in General Santos City.