The next time that you visit SM Aura, take a look at the murals on display in the lobby (near Uniqlo store). You might think that it is just an ordinary piece of work made of plastic – something that a grade school student can make. What makes it special is that it tells a story and a message on how important reusing, reducing and recycling to help save Mother Earth. The greater story behind these artworks is that the Eco Bag murals are part of an award-winning campaign by advertising agency Lowe Philippines.
Two shiny gold and silver lion trophies were awarded for this campaign. Lowe Philippines believes that the campaign which aims to create environmental awareness about the improper disposal of plastics, can reach its intended audience more effectively by holding it at an SM mall. This project also coincides with SM’s own campaign that encourages its customers to use eco bags when shopping.
Click Read More to know more about the SM Eco Bag Mural and campaign..
If you have been using the SM Eco bag, you would notice the art work by National Artist Manuel Baldemor which is the design of the earlier bags launched in 2009. More artists later on lent their artworks for the eco bag’s design. In 2012, the youth was empowered to help spread the message of sustainable shopping habits using reusable bags through design competition.
I seriously love how they used plastic to create such a environmental call. The 3Rs is close to my heart, and we, at home try to reduce, recycle and reuse things. Let me take this chance to also share how we support this campaign at home:
1. We bring eco bags whenever we shop or do grocery.
2. We recycle the PR materials and folders (and donate to my sister for my niece and nephew’s use).
3. Whenever I buy small stuff from convenience store, I decline the use of plastic bag instead stash the goods in my bag.
4. I recycle the pretty paper, boxes and ribbons I get from product samples and brand campaigns. I re-use them to wrap gifts. 🙂
Now for the plastic bags that we have accumulated at home, I would donate them to SM to help support the campaign. SM and Lowe Philippines would then use these collected plastics to create the 4th mural.
