travel & lifestyle blog by ruth dela cruz

Taiwan Excellence in the Philippines

November 8, 2014

I love that Manila is openly welcoming new stores from different countries which gives Filipinos access to different products and services. Truly, Manila is becoming one of the best shopping destinations in Asia because of the globalization.

The sad part of the story, we don’t have guarantee that imported products are of high quality. I, personally experienced receiving low quality items from abroad, and because it was processed via the online shop, it is more troublesome for me to request for return or refund.

To address this kind of concern, Taiwan, through its Bureau of Foreign Trade of Taiwan (BOFT) and Taiwan External Trade Development Council (TAITRA), has organized and implemented a campaign to help Filipino consumers identify the best from the rest.

Taiwan Excellence is a campaign that recognizes high-quality Taiwanese brands, guaranteeing their superior quality and value.

But what really is Taiwan Excellence?

The award is given to the products that go through a rigorous screening process to ensure that they are of the highest standard and can proudly represent the unique and innovative culture of Taiwan. It started as part of the Ministry of Economic Affair’s (MOEA) 5- year plan in the 1980’s to raise Taiwan’s international competitiveness by supporting its local brands.

Under the Image Enhancement Plan, the Taiwan Excellence Award campaign was established in 1992.  The “Taiwan Excellence” was awarded to products based on R&D, design, quality, and marketing efforts. The products which passed the selection process are allowed to use the Taiwan Excellence Seal locally and internationally. 

I am not sure if I have seen the Taiwan Excellence Seal yet, but you can find them in products like consumer and business IT, fashion, arts and culture, sports, education, transportation, and others. The seal comes in two colors – Silver and Gold.

Each product is scored based on its R&D, design, quality, and marketing by an international panel of judges. Each product must score evenly in all four categories. After careful evaluation, those selected are allowed to carry the Taiwan Excellence Seal.

From among the selected products, the judges choose those who deserve the Silver and Gold Award recognition.  They will select thirty from the original winners, with only ten to be given the Gold Award, the highest recognition under the campaign, while the remaining finalists will be given the Silver Award.
Taiwan Excellence Award in the Philippines

The good news, the campaign is being carried out in the Philippines for the first time to benefit Filipino consumers who purchase products from Taiwan. The campaign carried the theme “Excellent Lifestyle” not just to showcase the 56 excellent brands under Taiwan Excellence, but to also let Filipinos recognize how these products enable them to enjoy an excellent lifestyle. The campaign aims to help Filipinos make educated purchases and informed decisions; in addition, simplify the daily tasks. Some of the brands Acer, Asus, HTC, Tatung, and BenQ.

To know more about Taiwan Excellence, you can visit: or

What do you think of Taiwan Excellence campaign?
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