I notice that when I use a certain product for the longest time, the effect becomes flat and unnoticeable so I have to use different brands – and everytime I use or re-use a new brand, it feels like using the product for the first time.
One of the conditioners I use is Pantene. For over 60 years,Pantene’s Pro-V science and continuous innovation enables Pantene to deliver the promise of beautiful hair. Its new Beautiful Science campaign takes innovation further by daring to go without camera tricks, without retouching and by letting the science behind its products shine. I am not sure if I am ready for this, but let’s see if I am ready for the challenge..
“There is a healthy skepticism among Filipinas. With their access to technology and information, they are more discerning about the products that they use. Brands have to earn and build the trust that women place on these brands. Pantene is prepared to step up to the challenge,” shares P&G Communications Manager Deirdre de Padua.
Check out this experiment with Static Generator. If you want to try this, maybe you can visit the Mind Museum. 🙂
Shean Lim, Senior Technologist for P&G Hair Care, explains the science, “When hair is not damaged, the cuticle or the outer layer of the hair is in place, effectively protecting the inner structure or cortex. However, due to mechanical, environmental, thermal and chemical factors, our hair becomes damaged, which means that the cuticles are lifted and the cortex becomes exposed.”
Lim shares, “Damaged hair has a higher negative charge density than healthy hair. When the cuticle is lifted, the exposed cortex becomes more and more negatively charged.” In the first Beautiful Science experiment, the Static Generator, which creates negative charges, is used to measure the level of damage in hair. When a person touches the metallic ball of the Static Generator, the negative charges from the generator transfers to that person. Damaged hair becomes even more negatively charged and hair strands begin to repel each other, causing damaged hair to stand up.
- Pantene Total Damage Care Daily Intensive Conditioner is designed to address ten signs of hair damage: tangles, dullness, brittle strands, split ends, hair fall, dry hair, rough feel, weakness, frizz and unmanageable hair. This is the conditioner for women who already have damaged hair or whose lifestyle and habits expose their hair to damage.
- Pantene Aqua Pure Daily Intensive Conditioner gives hair the nourishment it needs without the excess weight, making it perfect for women with fine hair. The Pantene Aqua Pure system’s Clean Rinse Technology delivers conditioning but washes clean and fast. With no added silicone, dye or paraben, it leaves hair with virtually zero weight for a feeling of lightness.
- Pantene Color and Perm Daily Intensive Conditioner helps keep colors vibrant and curls intact. Chemical treatments like coloring and perming make hair very damaged, and the Pantene Color and Perm system helps restore the health of hair. Its unique conditioning actives prevent water from entering and exiting hair cuticles so that color pigments don’t run and curls don’t loosen.