travel & lifestyle blog by ruth dela cruz

Under Armour

November 21, 2014

Under Armour, the US-based performance footwear and apparel recently opened its newest store in SM Megamall with force as it opened with action-packed activities for its A-lister guests. Gracing the event were One FC Fighter Brandon Vera, US Olympian for Volleyball David McKenzie, and Vice Mayor Francis Zamora.

Chain Cutting Ceremony: Mr. Benson Lim – Grupo Athletica Official, Mr. Michael ‘Lazer’ Reyes – MMA Fighter, Mr. Benito Lim – Grupo Athletica Official, Mr. Ivan Yao – Grupo Athletica Official, David McKenzie – Fil-Am Team USA (Volleyball) Olympic Gold Medalist (in light blue Under Armour shirt), Ms. Angelica Suiza – Chief Product Officer / E-Commerce Officer, Triple Pte. Ltd., Mr. Adrian Chai – Chief Marketing Officer, Triple Pte. Ltd., Francis Zamora – San Juan City Vice Mayor (in Under Armour Superman shirt), Mr. Carlos Maza – Under Armour Managing Director for International New Markets, Mr. Brandon Vera – Fil-Am MMA fighter for ONE FC, Mr. Emerson Yao – Grupo Athletica Official, Mr. Steven Tan – Senior Vice President, Mall Operations – SM Supermalls, and Mr. Vohne Yao – Grupo Athletica Official

“Opening in Megamall is a natural step for the brand’s expansion in the Philippines,” said Carlos Maza, Senior Director, New Markets, Under Armour. “The response to our brand from athletes in the Philippines has been tremendous and we look forward to increasing our presence throughout the country.”

Evident in social media, more and more people are trying on an active lifestyle and Under Armour’s opening is a revolutionary milestone for gym warriors.

It was an event like no other as guests were not treated to a VIP luxe and cocktails but challenged to fitness routines.

San Juan Vice Mayor Francis Zamora with Under Armour Assault celebrity participants
Bubbles Paraiso, Issa Litton and Armand del Rosario

Under Armour Assault celebrity participants Eric Tai, Luke Jickain, Will Devaughn and Roxanne Barceló

Under Armour Athletes Gretchen Ho, Robi Domingo, Mia Cabalfin and Natasha Alquiros
Fil-Am MMA Fighter for ONE FC Brandon Vera and Under Armour Assault celebrity participant Eric Tai


Under Armour Assault Celebrity Challenge Female Winners Maria Persson, Roxanne Barcelo and Issa Litton together with Mr Carlos Maza – Under Armour Managing Director for International New Markets and the officals from Triple Pte. Ltd. and Grupo Athletica


 Under Armour Assault Celebrity Challenge Male Winners Jon Hall, Carlos Agassi and Rey Talosig together with Mr Carlos Maza – Under Armour Managing Director for International New Markets and the officals from Triple Pte. Ltd. and Grupo Athletica
Grupo Athletica Publicist Rochelle Romero with the Under Armour Celebrity Participants, Roxanne Barcelo, Will Devaughn, Jon Hall, Maria Persson, Luis Alandy

Under Armour Megamall carries the Fall Winter collection, which is composed of the brand’s innovative HeatGear® Sonic, Heatgear® Flyweight, Coldblack®, Coldgear®, UA Storm, UA Tech™, and Compression range.

Under Armour is distributed in the Philippines through an exclusive partnership with Triple Pte. Ltd. The SM Megamall opening was taken cared by the Grupo Athletica.

Under Armour
SM Megamall Bldg A, UG Level
(+63 2 654 5466)

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