travel & lifestyle blog by ruth dela cruz

40 Years of Barbizon: Don’t Let Anyone Dull Your Sparkle

December 20, 2014

Back to my teenage years, I remember wearing camisoles and half slips and knowing the brand Barbizon. Most of the girls and women must have owned a piece from Barbizon. 


Barbizon, a Filipino brand of intimate apparel, witnessed the evolution of the Filipino women. Through its 40 years in the industry and with over 30 million undergarments sold, the company that started as a brand of ladies’ underwear, grew together with its market and has fortified the business with the three attributes that Filipinas need, particularly for their undergarments.

We know how an unfit undergarment can ruin a good dress. So it is important to wear something nice inside – especially you wouldn’t know what would happen to you at the end of the day. I don’t want to be caught dead wearing an ugly underwear!

Comfort is our utmost priority and we make sure our products are durable. We understand that women play different roles in their lives and we want to help our customers shine with ease as she goes through her daily routine,” said Pamela Cristina D. Cortes, Barbizon Brand Manager. “We also recognize that women are more practical so our products are priced reasonably. Our promise is to provide every day wear for our customers with the best quality possible at a reasonable price.”

This holiday season, Barbizon released a campaign called ‘Don’t Let Anyone Dull Your Sparkle.’. The campaign aims to empower women to keep on shining and sparkling like jewels.

As it celebrates four decades of providing women with high-quality, comfortable, and fashionable underwear, Barbizon introduces its Jewel Tone Collection. The collection consists of Cherry Sunstone, Amethyst, Ruby, and Pearl. 

The designs are highlighted by the layers of different color tones created once light touches the stone. To further enhance the elegance, the designs are accentuated with lace fabric.

“We recognize that women have different style preferences and needs. That’s why, the new Jewel Tone collection comes in different varieties to make sure women have something to choose from, depending on their taste and needs,” explains Gertie G Hermanos, Barbizon Creative Head.

The Jewel Tone collection is available in colors black, beige, red, dark pink and pink. For more information about the brand – check out

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