The campaign was launched in Abenson, Ascott, The Fort with Electrolux’s brand ambassadors Cheska Garcia-Kramer, Chef Rose Bud Benitez and Chef Bruce Lim.
Electrolux recognizes that moms and homemakers (like dads) are practical and resourceful when it comes to managing household and upcycling things at home. I can testify that – hearing my mom reminding me not to throw away stuff because we can still use and reuse them. 🙂
“Moms are inventive. Leave it to them to find a way to recycle something that seems unusable,” “Electrolux’s newest campaign wants to show moms how easy it is to do more with less when they have the right home appliances to help them out.” said Andrea Pionilla, Marketing Manager of Electrolux Philippines.
Cheska, Rosebud and Chef Bruce shared their practical tips on how they recycle or upcycle things at home. Rosebud has a left-over cookbook which stores recipes that she refers to when “recycling” leftover food. While Chef Bruce admits that at home, he spends less time in the kitchen to spend time with his family. He then utilizes the Electrolux appliances and microwave to create something like a 5-minute microwave-oven-baked dessert.
Cheska on the other hand shared with us an interesting project/gift she received from her mom – a rag doll made of old clothes or socks. For someone who can buy everything they need in their household, Cheska admits that her kids wear hand-me-down clothes. The old clothes are also given to her nieces and nephews.
After the talk, our creativity was challenged through a game. Electrolux always comes up with exciting and engaging games! We were grouped into 7 members and were given 15 minutes to come up with something useful from the junk that we typically find at home.