travel & lifestyle blog by ruth dela cruz

SM: Filipinos Trust Brands that Speak Their Language

June 5, 2016
One of my favorite brands (and mall chains) is SM Supermalls. I love that SM is expanding its reach by opening malls around Metro Manila and continuously innovating to give its customer a more convenient shopping experience. 

A brand that speaks the language of its customers will receive the trust it deserves. 

For 30 years, SM lives on this mantra The mall has been making continuous innovations and improvements based on customer feedback, behavior and demands. 
This is truly evident on the number of shoppers that flock an SM store everytime a new one opens. 
Personally, I love shopping at SM especially when doing grocery with mom who is a senior citizen. Special Lanes for senior citizens are carefully monitored to ensure that people from this group are provided fast and convenient shopping. The cashiers are well trained and quick when handling transactions – be it by cash, gift certificate or credit card. Other stores and malls fail in this department. 

“We make an experience out of shopping, dining and entertainment. We work with the best local and global brands to make them not just accessible to Filipinos here at home, but affordable as well,” said Ms. Annie S. Garcia, SM Supermalls President. Thus far, SM has 56 malls nationwide and has brought international brands never before offered in the Philippine market.

SM also associates its customers’ loyalty to the company’s strong recognition for inclusion. “I think our customers are now more aware of our efforts to make SM the mall for all,” shared by Ms. Garcia. “We are, first and foremost, a family mall that does not discriminate. At the same time, we are also aware of our obligations as responsible citizens of communities where we operate.”
This accessibility to everyone is elevated by the mall’s support for the causes and welfare of various groups and individuals composed of persons with disabilities (PWDs), women, children, and senior citizens. 
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