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ruthdelacruz | Travel and Lifestyle Blog

Ruth dela Cruz is a travel and lifestyle blogger in the Philippines. She loves writing about her travels. Drop her a note at admin@ruthdelacruz.com. The internet knew her as @ruthilicious.

Snaps @ruthilicious

November 2, 2018

You x Max Factor | Jennylyn Mercado for Max Factor

You x Max Factor | Jennylyn Mercado for Max Factor

You x Max Factor | Jennylyn Mercado for Max Factor 

A few weeks ago, I attended an event that asked me "what makes you beautiful?" 

That made me think for a quick mili-second and told them that I think it is really more of being self-aware. I am aware of my strength and weakness, and I use every opportunity to improve myself. My response didn't seem to answer the question, maybe because it is not everyday that I feel beautiful. I can actually count the few times I felt beautiful.  Lately, I am learning more about myself and insecurities. But I what get me through this life is that I am always confident of my own skin. It helps that more and more brands and campaigns are inspiring more women to fearlessly embrace their own beauty. 




Max Factor’s bold new campaign seeks to move away from the unrealistic standards of beauty by putting the spotlight  on a new generation of women with its YOU X MAX FACTOR campaign.

YOU X MAX FACTOR embraces the beauty of women from all angles. Through this empowering movement, Max Factor not only brings to light the diverse beauties of women across ages, countries, and cultures, but also celebrates their beautiful journeys. Women are made strong and beautiful because of the powerful life experiences that they grow through, and with every test of their character, they are able to further define who they are and what beauty means to them. Regardless of what the industry says, they are beautiful because they’re smart, fiercely determined, loyal to friends, optimistic and courageous. YOU X MAX FACTOR encourages these women to celebrate the true depths of their beauty, both on the outside and within.


You x Max Factor | Jennylyn Mercado for Max Factor
You x Max Factor | Jennylyn Mercado for Max Factor
You x Max Factor | Jennylyn Mercado for Max Factor


Truly, I see woman a lot more beautiful after hearing her stories and journey - and I am so happy to have met a lot of them. 

During the exclusive event of Max Factor last October 17, 2018 at SM Mega Fashion Hall, the brand welcomes its first Filipina ambassador, Jennylyn Mercado. 

I always admire Jennylyn, and I felt a little starstruck to see her (although it was not my first time to see her in person) - she exudes a different charisma. Jennylyn is an actress, singer, TV host, songwriter, tri-athlete, Muay Thai and Jiu-jitsu enthusiast, and entrepreneur. She owns a salon and is planning to sell baked goodies online. 

But despite the glitz and glamour, Jennylyn also faces different challenges - one, is raising her son Jazz Mercado, as a single mom; second was losing her mom (which is her biggest support system). 



"In those two scenarios, the thing that got me through is faith in God, that everything happens for a reason; in my inner circle, that they will be there for me no matter what; and lastly, in myself, that I am capable enough to do everything and anything to overcome whatever life gives me,” she shares.




Wondering when does Jennylyn feel more beautiful? 




“For me, a person is beautiful when he/she treats everyone with respect, kindness, and love. Their essential goodness makes them beautiful and powerful inside and out.”


Jennylyn also shares what's in her kikay kit - cheek tint, powder, and lipstick or gloss. 


“Being empowered means having the freedom to express yourself and be more confident in who you are. Makeup lets you do just that. It gives you freedom as an individual to bring out the best version of you, in every ups and down you experience. Even just through applying makeup, I am able to show myself that whatever happens, I will never lose sight of who I am and who I want to be,” she declares.



Jennylyn sure looked glowing and fresh during the event. Her go-to powder is the Max Factor’s Facefinity Compact, which covers like a foundation but still feels as light as a powder. It is a 2-way foundation with long-lasting mate finish because of its unique buildable formula. I love that The Facefinity Compact can easily simplify the daily makeup routine and comes in sleek compact that fits the bag. 


It has water-resistant pigments, built-in SPF (from 15 to 20) that gives protection to any skin type, and comes in 8 shades that can work as a powder for fresh finish, or over a liquid foundation for full coverage. 

I love attending events that celebrates women's uniqueness and stories. 


You x Max Factor | Jennylyn Mercado for Max Factor
Follow me @ruthilicious

Check out @MaxFactorPh on Facebook and Instagram. See more photos through these hashtags #YouXMaxFactorPh #BeautyWithDepth #JennylynMercadoXMaxFactor