In her opening speech for the convention, Kim Reyes, Director of Beauty Business Unit and Commercial Services Division of Watsons mentioned how BEAUTYCON is more than just products. “It has always been about people—the incredible community we have built with our partners who continue to innovate, inspire, and bring the best of beauty to our […]
BEAUTYCON 2026: World Of Beauty is here. Now on its third year, it continues to be the trendsetting, must-attend event for beauty lovers, experts, and enthusiasts brought to you by Watsons, SM Beauty, and LOOK At Me. The biggest beauty event of the year will take over over 9,000 square meters of the SMX Manila, […]
Beautycon 2025, tagged Destination: Beauty, proved to be the ultimate venue and the hottest event for every beauty fan last August 28 to 31, 2025, at the SMX Convention Center Manila. Watsons, SM Beauty, and Look At Me patrons were treated to an extravaganza made bigger and better—thanks to last year’s overwhelming turnout for the […]
The highly anticipated Beautycon 2025 is happening! From August 28 to 31, function rooms 1-5 of the SMX Convention Center Manila will transform into a giant beauty playground featuring over 160 of the best beauty brands in the market. Watsons, SM Beauty, and LOOK At Me have teamed up again to bring this event to […]
SM Beauty Playground: Test, Swatch and Try Makeup at SM Beauty SM Beauty has always been my go-to place whenever I need to buy toiletries or makeup. I always swing by an SM Beauty Store before my trip to complete my travel essentials – and just like a candy store, I oftentimes end up buying more […]
Lately, I found myself watching more and more makeup tutorials (thank you to all the hardworking beauty vloggers!). It is the perfect time to learn the tricks and trades of doing one’s makeup as SM Beauty brings back SM Beauty Sale with Step Up Your Eye Game. Eyebrows on fleek, perfect cat eye wing, some dash […]
Lipstick is the Weapon of Choice + SM Lipstick Fest Lipstick is always my weapon of choice. A single swipe from the trusty bullet is all I needed to face the battles in life. I am not the only girl who owns different tubes but never get to finish one. But if I like a […]
Just like any other girl, I get excited over makeup. I love them colors and different shades. I love looking at and buying makeup whenever I visit other countries; or whenever I have the time to browse online stores. The good news, we no longer need to travel the world or worry about excess luggage, […]
Eye Makeup Sale at SM Beauty + Eyes On Fleek Campaign The eyes are the first thing I notice whenever I meet someone. It is not just about how beautiful, piercing and “smiling” they are, but I also gauge if the person is interested or bothered just by looking at the eyes. They say I […]
Hello, I am Ruth.
This is a personal blog where I write about my travels, little adventures, and current fave things.
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