SM Beauty Playground: Test, Swatch and Try Makeup at SM Beauty

SM Beauty has always been my go-to place whenever I need to buy toiletries or makeup. I always swing by an SM Beauty Store before my trip to complete my travel essentials – and just like a candy store, I oftentimes end up buying more than I need whenever I go visit the SM Beauty section. 

It is like a playground – with different makeup brands from premium cosmetics, popular cosmetic brands, skin care brands and even designer perfumes. 

Last Thursday, we played around the SM Beauty section of SM Makati. I joined the ladies as we swatched makeup, guess ingredients, and try on makeup to win exciting products from the partner SM Beauty brands.

We were also treated to a dazzling fashion show by brands like Mac and Benefit.

It was like a fantasy land. But in the real world, SM Beauty also allows us to play with our looks by trying out different makeup that best suit our style and individuality. The beauty associates are always ready to let you try, swatch and test makeup – so don’t be intimidated!

Tag your friends and explore your very own playground with these brands:

Premium Cosmetics: Clinique, Bobbi Brown, Khiels, Estee Lauder, Mac, Benefit, and Shiseido

Top Cosmetic Brands: Maybelline, Loreal, BYS, Happy Skin, BLK, In2It, Max Factor, CoverGirl, Sleek, Pop Beauty, Revlon, Clio, Jordana, Burt’s Bees, Ever Bilena, Vice Cosmetics, Bell Cosmetics, and Lock makeup from Korea. 

Skin Care Brands: Avene, Bioderma, Sebamed, Olay, Pond’s, Glam Glow, Marula Oil, and Filemina.

Perfume Brands: Ralph Lauren, Giorgio Armani< Versace and Bvlgari. 

Here are some “prizes” I got to take home during my exploration to the #SMBeautyPlayground.
(and a shout out to these brands!)

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Here’s what the Commenter of the Month (May) will get to take home: BLK Cosmetics lippies from #BLKKBeauty and fun mirror + I will throw in more goodies.


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#SMBeautyPlayground