travel & lifestyle blog by ruth dela cruz


#FHDownyParfum: Folded & Hung x Downy Parfum Collection Scent of Style

February 17, 2016
How I spent Valentine’s Day: #FHDownyParfum: Folded & Hung x Downy Parfum Collection Scent of Style

Squinting Workshop by Nognog in the City

Hamming it up with Kat Valdes and Team Suspects
Scents sets the mood. It brings us back to a good memory or reminds us of someone. It excites us and puts us on the mood. I feel naked when I am not wearing a perfume (I only wear specific scents). 
Last Valentine’s Day, Downy Parfum Collection puts mall-goers into a romantic mood with the Scents of Style event – a collaborative effort between the country’s number 1 conditioner brand and Folden & Hung, leading retail style and fashion brand. 
. Jenni Eperson, lifestyle blogger and fashion stylist shared with us the relevance of Downy Parfum Collection in everyday style. 
That’s our Krissy with Jennie Eperson and Janeena Chan getting personal styling tips. We all know Krissy got style and Jennie loves it!

“The sense of smell is the strongest sense. It has a powerful effect on the behavior. Same with our choice of clothes. Clothing has an effect on our happiness levels and it can improve or affect our mood”. 

Truly, there is a Downy Parfum Collection for every type of clothes and mood.
We got the chance to check out the scents of the 5 Downy Parfum Collection:
Fusion: woody and floral notes
Mystique: captivates allure of mystery
Passion: irrestible fragrance
Romance: effortless sophistication
Timeless: creamy, floral fragrance
I love Timeless the most because it is not over-powering, simple and sweet. 
The event ended with a fashion show featuring the Foldend & Hung inspired by Downy Parfum Collection variants. 
I love how simple, timeless and elegant the pieces are. We went straight to the store to shop (!!!). I was surprised to meet and be assisted by Sonia and Sir Ronald Pineda. They helped me choose the perfect pieces (I actually love them all!). 
Me waiting for medium size please… Haha
I used to buy a lot of clothes from Folded & Hung back when it first opened (my favorite store is in Greenhills). I am glad that there are more timeless pieces in the new collection + they are reasonably priced. I actually visited the store in Trinoma to get new pieces. 
Here’s the treat guys, you can check out the Downy Parfum Collection at selected Folded & Hung stores to get Free Downy Sachet for every purchase + 20% discount on $FHDownyParfum Collection. 
Check out to see the store listing.

What is your favorite scent? 
What I Wore That Day:
Shirt: Veronica
Denim Skirt: GTW by SM
Shoes: Converse
Rose 🙂 
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