This is the message that trusted leather goods brand McJim Classic Leather wants to convey after its debut short film “Pitaka” (The Wallet) was hailed last November 14 as the Best Branded Digital Ad at the 40th Catholic Mass Media Awards. It is the newest category in the CMMA that recognizes the shift in media consumption of the modern Filipino.
“In producing well-executed and compelling short films like Pitaka, McJim has applied its philosophy of style, quality, and elegance—the same values that have driven it to produce truly world-class leather goods through the years,” says Cahilig.
“I am overwhelmed and thankful that ‘Pitaka’ has achieved recognition in my own country from no less than the CMMA. This reminds us that it should not take other countries to reward world-class Filipino excellence. We must acknowledge our own strengths and proudly uphold these before the world.”