travel & lifestyle blog by ruth dela cruz

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Choosing the Right Swimwear + Sassa Summer Collection

March 21, 2023

One of the things I invest in is good swimwear. I love pieces that make me feel secure and good about myself.

It is tricky to buy swimwear, and I am glad that Sassa, a well-known women’s brand that offers swimwear, activewear, and underwear, celebrates women in different sizes, shapes, and lifestyles.

I attended the exclusive launch of the new Sassa Summer Collection where we get to see a preview of the new pieces, as well as get to know the new Sassa Brand Amssador, Binibining Pilipinas Intercontinental 2022 Gabby Basiano.

Sassa Summer Fest

Sassa Summer

Ruth dela Cruz blogger
My body has changed, and I felt the need to buy a new swimwear.

Gabrielle Camille Basiano, also known as Gabby Basiano, is the newest face of Sassa’s swimwear and activewear line. Best known for her beauty pageantry, Gabby is a fun and positive figure who embodies the high spirits and fashion-forwardness that the Sassa 2023 Summer Collection exudes.

Gabrielle Camille Basiano, also known as Gabby Basiano, is the newest face of Sassa's swimwear and activewear line.

For nearly 20 years, Sassa has been committed to providing every Filipina with stylish pieces, leading them to capture the majority of the Philippine market. With every collection, the swimwear brand strives to offer a refreshing take on various silhouettes for every generation with different lifestyles, making them one of the #SassaGirlsInStyle!

Sassa Summer Collection 2023
Congratulations, Sassa!

This season, Sassa turns up the heat by bringing a summer collection with a mix of striking
colors and trendy cuts that feel sporty, leisurely, and fashionable when worn. Each design takes
a step towards body positivity, featuring models of various shapes, sizes, and colors in the
periphery. Whether customers are looking for a conservative look, a waist-accentuating piece, or
a classic swimsuit they can wear season after season, Sassa has something to offer.

Sassa Summer Collection 2023

Tips for Choosing the Right Swimwear

  1. Understand your body shape. It is the first step in choosing the right swimwear. There are different styles available for different body types that make you feel good about yourself.
  2. Know your lifestyle and activities. Different activities may require different styles of swimwear. For example, a one-piece with thicker straps and more coverage may be better for lap swimming, while a bikini with thinner straps and less coverage may be better for lounging.
  3. Check the material. I personally check the material and made (stitches quality) before buying a swimwear. Choose something that is quick-drying and easy to wash/maintain.
  4. Choose a style you are confident in. The most important thing is that you are confident and happy about the swimwear that you would wear.

Sassa offers ladies’ swimwear, activewear, and underwear at the best price and quality, catering to different shapes and sizes. It is available in all leading department stores nationwide and online through and other leading ecommerce platforms.

Shop Sassa Online via Lazada.

Follow @sassa_ph on Instagram and on Facebook & TikTok for updates.

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