Beko Philippines is entering a new phase of business in its journey to bring the European brand to a sustainable lifestyle for Filipino customers. In celebration of its third year of operations, Beko announces its goal of being the number one European brand in the Philippine market in the next 5 years.

We got invited to the Beko Philippines’ Trade Launch last May 18, 2023, at the Grand Ballroom of Marriott Hotel Manila where we got to learn more about Beko’s range of appliances and sustainable efforts through its technology.

Considering buying a Beko refrigerator

Beko offers a diverse lineup of appliances in various categories, including refrigerators, washing machines, dryers, cooking appliances (such as gas and electric ranges, ovens, and cooktops), dishwashers, and small kitchen appliances. These products are designed to enhance the convenience and efficiency of household tasks, making daily chores easier and more enjoyable.

Enjoyed the event with Ana and Marj

So happy to see this power couple – Lucky and Waltz

“We are very happy to be holding this trade launch for our dealers and stakeholders as we share that Beko will be a bigger and better brand in the Philippines in 2023 and beyond,” said Gürhan Günal, Beko’s country director in the Philippines, who also presented the company’s business development plans of EXPAND, GROW, LEAD, CONNECTIVITY and SUSTAINABILITY for the Philippines along with the brand’s hero technologies at the anniversary trade launch at the Grand Ballroom of Marriott Hotel Manila.

To further “grow” brand awareness and visibility they also announced the renewal of their brand ambassadorship with Judy Ann Santos-Agoncillo alongside digital and traditional media investments.

As one of the “leading” manufacturers of home appliances, Beko promotes the Live Like a Pro lifestyle and inspires Filipinos to experience a more convenient way of living through European style product lines. They stated that Beko Pilipinas Corporation is the exclusive distributor of Hitachi Major Domestic Appliances as part of their brand portfolio.

Brands under Beko Pilipinas Corporation

Beko appliances are made smart, relevant and designed to easily support Filipino families. With the HomeWhiz function you can easily “connect” to your Beko appliances with the use of your smartphones.

Congratulations to Ana and Marj! They won in the Guess the Price Game

Beko Philippines showcased its hero technologies, such as HarvestFresh, ProSmart Inverter Technology, Steam Cure, Hygiene+, AeroPerfect TM and many others. These technologies help you live like a pro. Among the products displayed that day were cookers. The HII64205F2MT is a 60x50cm built-in induction hob with four Cooking Zones and two 2 Flexizone, nine cooking levels and a glass burner plate. Meanwhile, the BBIS14300XCSE 60x60cm. multifunction built-in oven with six cooking functions,
including Steam Aid feature for moist and even cooking.

There were also refrigerators, one of the appliances which Beko is famous for. The GNO480E40HFGBPH is a 16.6cf inverter multi-door refrigerator with Neofrost Triple Cooling Technology, HarvestFresh, Prosmart Inverter Compressor, in sleek black glass door finish. Also featured is the Hitachi Refrigerator R-WB640VG0-1 GBK with Vacuum Technology with Platinum Catalyst, Inverter X Dual-fan Cooling with Eco-thermo sensor.

Other appliances include the CEG7302B, a bean-to-cup espresso machine and the BSEOG180/181 2Hp air-conditioner with Go Clean Technology, MicroClean TM Filter, Gold Guard, ZoneFollow, 4D Auto Swing and HomeWhiz.

Beko Executives (L-R – Rolixus Kho Yute, Product Certification Specialist of Beko Philippines, Rebecca Aguilar, Product Marketing Senior Specialist of Beko Philippines, Ghie Papa, Brand Marketing Communications Specialist of Beko Philippines, Gurhan Gunal, Country Manager of Philippines, Nattinee Techanungnirun, Beko APAC Marketing Director, Panninuch Suwanaroek, Beko APAC Senior Lead Marketing Communications, Dyeun Zapanta, Marketing Head of Beko Philippines)

Where to Buy Beko Appliances in the Philippines

Beko appliances are available at 1st Megasaver, Abenson, All Home, Anson’s, Appliance Centrum, Asian Home Appliance, Automatic Centre, BHF, Echo Electrical, Fair N Square, Gloria Bazaar, Great World, Hat, J Marketing, Lazada, Magic Appliance, Manhattan Appliance, Mike’s Department Store, NB Marketing, Pricewise, RS David, Our Builders, Robinsons Appliance, Savers, Shopee, SM Appliance, Solidmark, SVC &
Plusign, United Motoliance, and Western Appliance.

Beko Online Store: https://s.lazada.com.ph/s.hmyl2?cc

For more information about Beko in the Philippines, go to http://beko.ph or visit their Facebook page at https://www.facebook.com/bekoph and their Instagram page at https://www.instagram.com/bekoph/.