travel & lifestyle blog by ruth dela cruz

Press Release

Clinical Test Shows Real World Effectiveness of Difflam® in COVID-19 Patients

July 7, 2023

We are all starting to learn how to live with the COVID-19 Virus. We are going back to our new normal life, and even exploring and seeing new places.

Difflam® is a familiar brand that we get acquainted to during the COVID-19 Pandemic Lockdown.

Difflam lozenges are commonly used for the symptomatic relief of pain and inflammation associated with conditions such as sore throat, pharyngitis, tonsillitis, and mouth ulcers. They work by reducing inflammation, numbing the affected area, and providing temporary relief from discomfort.

Last July 6th, I was invited by Difflam to attend the media round-table in Fairmont Makati wherein they shared the results of the 2023 study on the effectiveness of Difflam Lozenges in alleviating sore throat among COVID-19 patients in the Philippines.

A recent clinical study done by the UERM Memorial Medical Center Research team shows Difflam®, locally-available antiseptic throat lozenges with generic Benzydamine HCl + Cetylpyridinium Cl, significantly alleviates COVID-19 Sore Throat – as tested in COVID-19 Patients.

Difflam effectiveness study

The In Vivo study was led by Dr. Jennifer M. Nailes, MD, MSPH, Vice-President for Research at
UERMMMC, in collaboration with a team of medical experts, aiming to determine the real-world
effectiveness of Difflam® antiseptic lozenges in treating the throat pain of COVID-19 patients
under routine medical practice conditions.

The clinical study involved Filipino patients confirmed to have COVID-19 infection and experienced sore throat. Notably, the study participants reported accelerated recovery and significant relief from the discomfort associated with this common symptom, having been given Difflam® antiseptic lozenges with generic Benzydamine HCl + Cetylpyridinium Cl to relieve their throat pain. This real-world effectiveness study further supports the brand’s distinction as the Most Prescribed Sore Throat Brand by Doctors (Per IQVIA PMDI Data MAT 2022).

Difflam effectiveness study

Complementing the study’s findings, Difflam® Philippines has launched the empowering “Push
Your Best Self Forward”
campaign, emphasizing the importance of prioritizing health and well-being in the transition to a post-pandemic era. The campaign catalyzes Filipinos to embark on a transformative journey toward holistic well-being, where living life to the fullest synergistically integrates with COVID-19 preventive measures. Best practices on health and hygiene standards learned from the past COVID-19 surges have become mainstays as Filipinos rejuvenate their lives and unlock their best selves in this different kind of normal.

iNova Pharma Philippines, Inc Managing Director Jason Carroll, expressed his excitement about the groundbreaking study and its role in Filipinos’ lives today, “This clinical study underscores our commitment to provide evidence-based solutions that empower individuals to lead healthier lives. We’re living in a Different Normal now where we revitalize our lives while synergistically preventing COVID-19 infection. As we transition forward into the post-crisis period of the pandemic, Difflam® is dedicated to supporting Filipinos in their pursuit of getting back to living their best lives,” Carroll said.

Difflam effectiveness

As the post-pandemic era unfolds, Difflam® Philippines continues to drive positive change by providing scientific evidence of their products’ efficacy. Through its evidence-based solutions and the “Push Your Best Self Forward” campaign, Difflam® positions itself as a catalyst for transformation, from crisis to resilience, helping enrich the lives of Filipinos nationwide as we push on to live our best.

Sharing some of the tips I learned from the event.

  1. Take Difflam lozenges and allow it to slowly dissolve in your mouth (do not bite or swallow).
  2. Difflam can be taken even with empty stomach.
  3. The known side-effect of Difflam is dry mouth, take only as needed.
  4. Try to refrain from eating or drinking for at least 15 minutes after taking the lozenge. This allows the medication to provide maximum relief to the affected area.

Ruth dela Cruz Difflam Event

Thank you Difflam for having me!

Follow @ruthilicious for more stories.

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