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ruthdelacruz

Travel and Lifestyle Blog by Ruth dela Cruz. A blogger based in Manila, Philippines.

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September 21, 2017

Anne Curtis' Makeup Line | blk cosmetics #BLKUncomplicatedBeauty

Anne Curtis' Makeup Line Blk Cosmetics #BLKUncomplicatedBeauty

Anne Curtis' Makeup Line | blk cosmetics #BLKUncomplicatedBeauty


Whenever we see an IT Girl, we always wonder how we can be an inch closer to being like her. Anne Curtis is one IT Girl we all love - a multi-faceted individual who is chic and fashionable in her own right. If it is not her chic #OOTD or exotic travel photo that she recently posted on Instagram, it is her makeup (especially the shade of the lipstick) that people would want to know about. It is the very reason that pushed her to come up with her own makeup line called blk Cosmetics.


“Makeup is something I’m very passionate about,” she says. “It’s part of who I am.” To bring this passion project to life, she partnered with businesswoman and beauty maven Jacqe Yuengtian Gutierrez to create a one-of-a kind makeup line that is all about uncomplicated beauty. 

The intimate launch of Anne Curtis' makeup line was held at the Manila House, Private Club last September 20, 2017. 


Anne Curtis' Makeup Line Blk Cosmetics #BLKUncomplicatedBeauty
Anne Curtis' Makeup Line Blk Cosmetics #BLKUncomplicatedBeauty
Anne Curtis' Makeup Line Blk Cosmetics #BLKUncomplicatedBeauty
Anne Curtis' Makeup Line Blk Cosmetics #BLKUncomplicatedBeauty

Being the simple and "black"-lover that I am, I instantly fell in love with the branding and its name. blk is timeless, elegant and uncomplicated. Anne wants a brand that aims to standout by going back to basics. Makeup can be a little too intimidating when you look at the aisles of different tubes, shades and packaging. Anne wants only essentials that would allow her to play and experiment with her look. 

I love that Anne is not just basically "endorsing" the makeup line. She is involved in the whole process - from conceptualizing to reviewing the shades and testing the formulas, as well as getting down to the nitty-gritty of product packaging. The best part about blk is that it has a certification for cruelty-free from PETA. 


Anne Curtis' Makeup Line Blk Cosmetics #BLKUncomplicatedBeauty


blk cosmetics  All-Day Matte Powder Foundation, Php 399 
has ultra fine pigments for seamless, buildable coverage. The result is a fresh, soft matte finish that  even complexion that looks like real skin. It also has built-in SPF 15 and is infused with anti-aging Vitamin E.  
Comes in two shades: Natural Beige and Light Beige. 

blk cosmetics Contour, Blush, and Highlight Palette, Php 499
Achieving perfectly defined cheeks is as easy as 1-2-3 with this three-step face palette with expertly coordinated shades to flatter every complexion: a matte contour, an iridescent blush, and a champagne highlighter. It’s also infused with Vitamin E to keep skin young-looking.  
Comes in two shades: Flushed (rose blush) and Sun-Kissed (peach blush) 

Anne Curtis' Makeup Line Blk Cosmetics #BLKUncomplicatedBeauty


blk cosmetics Long-Lasting Liquid Eyeliner, Php 249
Smudge-proof, foolproof liquid eyeliner glides like velvet, delivering intense pigment that lasts all day while also soothing your lids’ delicate skin with aloe vera.
 Comes in two shades: Black and Brown.

blk Cosmetics Brow Sculpting Pencil Duo, Php 249
Define, fill in, and groom brows in place with this pencil-and-brush duo. The triangle tip has a pointed end to create thin lines and a flat tip for thicker strokes, while the creamy pencil is infused with aloe vera to gently condition your strands. Apply lightly for a natural look or heavily for a full brow. 
Comes in two shades: Taupe and Natural Brown. 


Anne Curtis' Makeup Line Blk Cosmetics #BLKUncomplicatedBeauty


blk cosmetics All-Day Intense Matte Lipstick, Php 299

Intense color with true matte finish, zero sheen, non-drying, and can be worn all-day.The winning formula, which is enriched with Vitamin E and camellia oil. Excited for this as my lips tend to dry easily.
 Comes in six shades: Chic, Charming, Bubbly, Elegant, Brave, Fearless 

blk cosmetics Velvet Lip Cream, Php 299
 Extra hydrating velvet lip cream, which protects and conditions with Vitamin E and camellia oil. It gives a solid hue with a smooth satin finish every single time. 
Comes in four shades: Alluring, Refined, Classy, Flirty  

blk cosmetics Long-Lasting Liquid Matte Lipstick, Php 349
The most comfortable matte lippie ever: never tight and drying - thanks to hydrating Vitamin E and softening rosehip seed oil- that shades last the whole day.  
Comes in five shades: Brazen, Bold, Sassy, Sophisticated, Simple


Anne Curtis' Makeup Line Blk Cosmetics #BLKUncomplicatedBeauty


I would say, the blk cosmetics can be a good starter kit for those who would love to learn how to wear and apply makeup. During the launch, Anne showed different videos that show how she prepares in the morning and (date) night. It is true how girls spend more time choosing the perfect clothes, and doing the makeup. I personally cannot do full-makeup every (day or) night - date or not - but I do love products like blk cosmetics that can cut down makeup time and help me focus on more important things - and people. 

Anne Curtis' Makeup Line Blk Cosmetics #BLKUncomplicatedBeauty
I always want things to be uncomplicated (and maybe in black). :D


blk will be exclusively sold in top Watsons and SM Department stores nationwide, Zalora.com.ph, and through the official website (www.blkcosmetics.com.ph) by Sept 20, 2017.  
Follow www.facebook.com/blkcosmeticsph 
Instagram: @blkcosmeticsph Twitter: @blkcosmetics_ph 
Hashtags: #blkcosmetics and #blkuncomplicatedbeau