travel & lifestyle blog by ruth dela cruz


Electrolux Housewarming Party: A Delighful-E Yummy Event

May 1, 2014

It is always a delight to attend an event by Electrolux! Expect good food, fun games, entertainment and warm people. Last week, Electrolux opened its doors to blogger and media friends as the brand welcomed us to its new office in the Bonifacio Global City, Taguig.

The housewarming party also served as the launching for the Delightful-E Yummy campaign which aims to enrich the culinary experience of food preparation and sharing of meals within the family.

Ms. Andrea Pionilla, Electrolux’s Marketing Manager, shared “Delightful-E Yummy capitalizes on the simple yet most treasured family moments spent inside the kitchen as well as the stories that come with it.”

The kitchen was really the focal point of the room. But we couldn’t miss the other corners and spaces of the Electrolux office that resembled a new condominium unit with its crisp, clean and fine details, and of course appliances from Electrolux. 
There was even a Kendra’s Room
(yes, Kendra from #TeamKramer!)
Click Read More to know more about Delightful-E Yummy...

Electrolux introduced its newest brand ambassadors who best represent what Delightful-E Yummy aims to promote. 
Janice Crisostomo-Villanueva, founder of Mommy Mundo (family-focused online community), shared with us an interesting recipe – Bangus Belly. An easy recipe which one can make using the Electrolux’s Oven Toaster. 
Janice shared that she spends most of her time in the kitchen baking and preparing family meals – where his kids stay, watch and learn how to do the recipes. 
Chef Bruce Lim was also in the event. His Creamy Penne Adobo Pasta was such a hit that night! He used the Electrolux’s Induction Oven to prepare it. I have met Chef Bruce countless times during events (and tasted his yummy recipes!) – but one thing I learned about him during the event – he likes to doodle and write in the fridge. As he cooks at home, he brings his son to the kitchen, and he also tells stories about the dishes that he makes – very much like what he usually does during events. 

Most requested for a second serving of Creamy Adobo Penne Pasta!
The other two ambassadors are Chef Rosebud Benitez-Velasco and Cheska Garcia- Kramer (who was in the office for the morning event), but left a message for us bloggers. She said that Electrolux had something big for us!
Before the big surprise from Electrolux, we played Family Feud (oh, how I miss playing those games as ice breaker when I was still working!). Unfortunately, our team didn’t win.. but during the raffle, we were surprised when Electrolux announced that everyone won a Microwave Oven!

Electrolux does know how to delightfully surprise us!

Do you also want to win exciting new appliance from Electrolux? I am eyeing the Powermix Silent Blender! You might want to join the Delightful-E Yummy Instagram Contest! Just post a pic of the food that reminds you at home and tag @electroluxph and use hashtag #DelightfulE

Connect with Electrolux through Facebook at for more details.

Thank you again Fleishman Hillard and Electrolux!

We really love the new office! Here’s #PaulthePRGuy and I owning the place! 🙂

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