travel & lifestyle blog by ruth dela cruz


Close Up Diamond Attraction

January 28, 2015

What’s the first thing you notice and attract you the most to the opposite sex? Some would say it is the eyes (especially if they are looking directly to you :)), most would say it is the smile.

There is always something about a sweet smile that makes every girl’s heart melt. For the guys, it is like a go signal that tells them it is okay  to make the first move and pursue.

CloseUp understands this and formulated a new toothpaste that gives an instant whiter teeth in just one brush – The CloseUp Diamond Attraction is now in the Philippines!


To officially launch the CloseUp Diamond Attraction in the Philippines, we all came in black at BlackBird, Makati for a dinner.
Beauty columnist Agoo Bengso and Make-up artist Xeng Zulueta tagged the CloseUp Diamond Attraction as 2015 Best in Beauty Pick, while Heart Evangelista swears that it is one of the make-up kit must-haves. Heart is coming back as the newest Close Up endorser. She said she is excited to work with Close Up again (she first started with Close Up when she was 18!). 

CloseUp Diamond Attraction uses Blue Light Technology that coats the teeth and provides a whiter effect. 

The #lushangel and I were late, and we were seated at the back and I failed to take a picture of Heart and Chiz Escudero (who was also there in the event to support Heart!) Such lovely couple! Anyway, some snapshots. 


Thoughtful gift from Unilever Team handpicked by Heart Evangelista which includes Nars Velvet Matte Lip Pencil, K Palette Eyebrow Pencil and CloseUp Diamond Attraction Toothpaste 🙂
Check out @closeupph instagram to know how you can win this!

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