It was not an exaggeration when I tell you that it was like visiting a candy store when I walked inside the Rocketroom restaurant in BGC for the official launch of Pink Sugar Cosmetics.
Literally, there were candies on display, high pigmented makeup and beautiful people testing and swatching colors and hues of Pink Sugar Cosmetics’s collection. I seldom attend “beauty” events (for the benefit of my global audience – it means, event catered to bloggers who write about beauty products – a term used in Philippine blogging community), but if all beauty events are like this fun and engaging you would find me in every beauty events in town.
Pink Sugar perfectly fits the word “sweet” because the cosmetics collection is just fun, colorful and (literally) sweet-smelling. I would like to think this is only for the girls, but hey women can be sweet and youthful too.
Pink Sugar is a home-grown brand created by entrepreneurial brothers, Indian-Filipino Laveen Mirpuri and Rohit Mirpuri. I know it was quite a shocker to know that this bright and cheerful brand of cosmetics was started by men.
The packagings are so delightfully impressive too! If I were not in the launch yesterday and I find myself looking at these products in the counter, I would think Pink Sugar is an imported brand! I even asked #nognoginthecity what he thought of the makeup and the packaging (it was like asking guy’s opinion on woman’s makeup loot! Haha). He thought the packagings are fun and nice, even the names of the makeup.
Interestingly, Pink Sugar also added a touch of fun and play naming their products and shades. There’s an eyeshadow palette called Wordplay, a blush powder called Sweet Cheeks, and a lipstick is named Selfie!
Each Pink Sugar product is cruelty-free and Paraben-free which contains only products that are good for the skin and environment. Lipsticks have ingredients like Vitamin E and Shea Butter, while the concealer even uses cucumber and chamomile extracts. Cheek tints use Coconut Oil, Vitamins A, C, E and Aloe Vera.
Thank you Digify, Martha and Mikki and Pink Sugar Cosmetics for having me!
Follow me @ruthilicious on instagram. I would regularly post pictures of me (selfies probably!) using Pink Sugar Cosmetics 🙂 or maybe I’ll post another blog. Let’s see.
Pink Sugar Cosmetics Price List
Pink Sugar HD Lipstick Php 299 (14 shades)
Pink Sugar Creamy Matte Lipstick Php 349 (10 shades)
Pink Sugar Awesome BB Cream Php 499 (4 shades)
Pink Sugar Our Lil Secret Concealer Php 299 (4 shades)
Pink Sugar Dual Face Powder Php 499 (5 shades)
Pink Sugar Tint Lip and Cheek Php 349 (5 shades)
Pink Sugar Honey I’m Good Eyeliner Duo Php 499 (4 shades combination)
Pink Sugar Sweeet Cheeks HD Cheek Color Php 499 (5 shades for blush, 1 bronzer and 2 highlighter)
Pink Sugar Eye Candy Eye Shadow Palette Php 699 (2 color combinations)
Which products from Pink Sugar are you excited to try first?