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ruthdelacruz | Travel and Lifestyle Blog

Ruth dela Cruz is a travel and lifestyle blogger in the Philippines. She loves writing about her travels. Drop her a note at admin@ruthdelacruz.com. The internet knew her as @ruthilicious.

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April 29, 2021

Jollibee Launches Family Thanksgiving Month this May

Jollibee Family Thanksgiving Month

Jollibee Launches Family Thanksgiving Month this May

Jollibee truly knows how to bond the family.  The country’s number one fast-food chain aims to start a new tradition to enjoin everyone to openly and actively express their gratitude towards their family and loved ones through the Jollibee Family Thanksgiving Month. 

We received a special kit from Jollibee that reminded us the importance of spending quality time with family.  Personally, I felt that I became closer to my parents during the pandemic and even if we are not very vocal about our feelings and love, we know we love each other. 

It is ironic, how I find it challenging to write a message (when writing is my passion). I guess it is because I know my family too well, and our love expressions can be through banter exchanges.  It is a nice reminder from Jollibee to express our feelings and appreciation to people who matter. #IdontSayThisEverydayBut ..

Jollibee Family Thanksgiving Month

Jollibee launched the initiative via a virtual presscon held last April 29, headlined by its long-time Jollibee endorser Anne Curtis who was officially introduced as the campaign’s ambassador. Now with a family of her own, Anne shared with the media attendees how grateful she is for her family’s support and love throughout the years.

 “Growing up I feel very fortunate to be showered with much love from my parents and sister, and now my husband Erwan and baby Dahlia. So, every chance I get I want to make them feel how much I appreciate them – whether spending more quality time with them, sharing a meal, or even saying a simple thank you”, says Anne.  


Jollibee Family Thanksgiving Month

The campaign’s manifesto video directed by Joel Ruiz was also launched during the virtual event. It features Anne Curtis in her first comeback project with Jollibee after returning from a year-long break in Australia with her family and newborn daughter Dahlia. The short but meaningful video reminds everyone why we should be thankful for our family and make the effort or go the extra mile to express their gratitude more often starting with the Family Thanksgiving Month. 

Jollibee Family Thanksgiving Month

Another highlight of the program was a panel discussion on the topic ‘Why appreciating our Family is important’, with Anne, Francis Flores and couple parenting experts Edric and Joy Mendoza. You can watch the replay of its livestream via the Jollibee's official Facebook page.

Watch out for the launch of the Jollibee’s Family Thanksgiving Video this coming May 1 in Jollibee’s Facebook page and YouTube channel.

What are the messages you want to share or tell your family?